Tag Archives: green consumers
Green Brands

The Best Way to Reach Eco-conscious Consumers

As the number of people who care about climate change grows, so does the market for sustainable products. Where once this was a niche category for high-income urbanites, now there are goods and services available at all price points, and major brands are coming into the market. With more and more “green” items on the […]

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Natural Marketing Report

New Report: Ethical Consumerism Continues to Grow

A new report by the Natural Marketing Institute, “A Look at Key Sustainability Trends in the U.S.” offers some in-depth and comprehensive findings on the psyche of the green consumer.  Based on NMI’s LOHAS segmentation techniques (which stands for “Lifestyles of Health and Sustainability”), this report details findings on price sensitivity, attitudes about bottled water, practicality vs. […]

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Businesses Fail To Engage Consumers on Environmental Issues

Businesses Fail To Engage Consumers on Environmental Issues

According to the 2010 Cone Shared Responsibility Study, 84% of respondents think that they can help companies create products that benefit consumers, business and society but only 53% think that companies are effectively engaging them in those companies initiatives, products and services. Americans seem incredibly interested in being involved in the process of greening corporations […]

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A History of Green Brands 1960s and 1970s – Doing the Groundwork

A History of Green Brands 1960s and 1970s – Doing the Groundwork

Fast Company provides a guide of the development of green brands and green marketing during the 1960s and 70s. Both Silent Spring by Rachel Carson and Unsafe at Any Speed by Ralph Nader were incredibly effective in leading the public towards support for environmental regulation on DDT, auto emissions and more. While the 60s laid […]

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Seeing Shades in Green Consumers

Seeing Shades in Green Consumers

MediaWeek examines the changed landscape of green consumers since the first Earth Day in 1970. The marketplace itself is larger and green products have made their way into the mainstream. In addition, marketers and businesses recognize that there is more than one type of green consumer and are building different messages into their brands as […]

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BBMG Launches New Sustainable Brand Community - "The Collective"

BBMG Launches New Sustainable Brand Community – “The Collective”

Sustainable Life Media reports that BBMG, a brand innovation consultancy, partnered with software company Passenger to create the first private online community with the aim of developing sustainable brands. "The Collective" will host surveys, forums, product tests and more, all within a community of nonprofits, corporations and conscious consumers. (more…)

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Consumers and Sustainability: Food and Beverage

Consumers and Sustainability: Food and Beverage

The Gourmet Retailer has an in depth look at green consumerism as it relates to the food and beverage industry.  The author points out the particular relevance of the industry to the green consumer mindset due to people's greater concern for things that are ingested, as opposed to just environmental. (more…)

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Is the Quality Bar Set Higher for Green Products?

Is the Quality Bar Set Higher for Green Products?

This GreenBiz post is a follow-up to Joel Makower's "Why Doesn't Green = Better?" post from the end of last month.  Dennis Salazar explains how despite the many sustainable improvements in his own sector (secondary packaging materials) consumers and the market don't see industries as improving because of unrealistic expectations. (more…)

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New Study Into Sustainable Foods and Beverages Sees Opportunity

New Study Into Sustainable Foods and Beverages Sees Opportunity

Despite the recession, consumers are continuing to put a high value on products that affect their quality of life and will pay a premium for them. (more…)

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Why Isn’t the Brain Green?

Why Isn’t the Brain Green?

This NYTimes article from May analyzes how analyzing the psychological and behavioral factors that have contributed to climate change and will contribute to its solutions is perhaps even more significant than understanding the engineering or technological factors. (more…)

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