Tag Archives: green consumerism
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How Marketing Strategies Can Help Eliminate Roadblocks to Climate Action

What would you be willing to do to help fight climate change? Would you buy an electric car? Search for eco-friendly lodgings for your next vacation? Pay a small fee to offset the carbon footprint of the company you’re buying goods from?   If you’re like most Americans, your decisions are less a reflection of […]

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Should We Rethink What It Means to Be a “Green” Consumer?

The holidays are about many things – festive celebrations, goodwill towards others, spending time with family and friends…and shopping.   To help encourage consumers to buy their products and services, more retailers are highlighting their sustainability credentials. But today’s consumers need more than that – they also need a clear demonstration of how a company […]

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