Tag Archives: green consumer
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Should We Rethink What It Means to Be a “Green” Consumer?

The holidays are about many things – festive celebrations, goodwill towards others, spending time with family and friends…and shopping.   To help encourage consumers to buy their products and services, more retailers are highlighting their sustainability credentials. But today’s consumers need more than that – they also need a clear demonstration of how a company […]

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Fifty Shades of Green: Segmenting the Green Consumer

Marketers often lump green consumers into a single catch-all category: consumers either care about environmental and social impact, or they don’t. But new research featured in CSR Wire reveals a new segmentation scheme that can help companies better distinguish between different types of consumers within the green bloc. The 2013 Cone Communications/Echo Global CSR Study […]

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Frito-Lay sends its 'green' SunChips bag to the dump

Frito-Lay sends its ‘green’ SunChips bag to the dump

The USA Today reports that Frito-Lay, manufacturer of SunChips, is replacing five of their six flavors of Sun Chips sold in compostable packaging with their traditional bag. Bruce Horovitz notes that consumers have been complaining about the loud sound of the bags, comparing them to jet engines even. Since sales have dropped 11% within the […]

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Burt's Bees, Tom's Top Green Brands: Here's Why

Burt’s Bees, Tom’s Top Green Brands: Here’s Why

The 5th annual ImagePower Green Brands Survey, done by Landor Associates, Cohn & Wolfe, and Penn Schoen Berland, was recently released. Not only did the survey rank the top green brands (Burt's Bees, Whole Foods, Tom's, Trader Joe's and Google top the list), it also revealed some insight about green consumers. While it is clear […]

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The Big Oil Spill: is it enough to change consumer behavior?

The Big Oil Spill: is it enough to change consumer behavior?

Suzanne Shelton, President of the Shelton Group, takes a look at whether or not the recent oil spill has the power to alter consumer behavior. She explains that Americans are more likely to understand and have a connection with an issue if they can see it in front of them. Her company did a quick […]

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Que Hora Es? Time to Market Green Products to Hispanics

Que Hora Es? Time to Market Green Products to Hispanics

Suzanne Shelton writes about the Hispanic green consumer. According to their research, Hispanics are more likely to search for green products than Caucasians or African Americans, more likely to believe global warming is occurring/caused by people, more likely to take personal responsibility and individual actions, and more. Shelton recommends making the Hispanic audience a priority […]

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The Green Consumer, 1990-2010

The Green Consumer, 1990-2010

In 1990, Joel Makower authored, "The Green Consumer." The book, which provided varied insights into the green consumer and developing green marketplace, spurred a discussion that is still going on today. Makower makes the point that despite the technological and other advances of the past twenty years, the green consumer marketplace hasn't grown at the […]

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Bob Perkowitz Published in Environmental Communication Journal

ecoAmerica's Founder and President, Bob Perkowitz, was just published in Environmental Communication: A Journal of Nature and Culture, Volume 4, Issue 1, released on March 17th. Bob's article in the journal focuses on the Climate and Energy Truths report's findings and impact. The article, Climate Communications: Conflicts and Opportunities, was requested after the report received […]

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Public's Priorities for 2010: Economy, Jobs, Terrorism

Public’s Priorities for 2010: Economy, Jobs, Terrorism

The Pew Research Center for the People & the Press recently released their latest national survey on the public's priorities. Only 49% of respondents view dealing with the energy problem as a top priority (vs 60% last year). Global warming remains the public's lowest ranked with only 28% considering it a top priority. However, the […]

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Top Five Greenwash Posts of the Year

Top Five Greenwash Posts of the Year

In honor of the holidays, I'm posting this amusing list of the top 5 greenwashes of the year that Triple Pundit put together. Topping the list are the healthy certification of "Froot Loops," an ad campaign that blamed immigrants for climate change in California, blaming dictatorship on Fiji water, and the Siggs brands' damaging revelation […]

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