Tag Archives: green consumer research
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Fifty Shades of Green: Segmenting the Green Consumer

Marketers often lump green consumers into a single catch-all category: consumers either care about environmental and social impact, or they don’t. But new research featured in CSR Wire reveals a new segmentation scheme that can help companies better distinguish between different types of consumers within the green bloc. The 2013 Cone Communications/Echo Global CSR Study […]

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On Energy, Green Issues, Generation Gap Is Pronounced

On Energy, Green Issues, Generation Gap Is Pronounced

Another survey confirms that younger people are more inclined to have a pro-environmental stance than older adults. The Pew Research Center survey reveals that the environmental generation gap is more significant than other issues that divide various demographic groups. 65% of young people (ages 18-29)believe that protecting the environment should be a more important priority […]

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Green Alliance Sees Communication Shift as Climate Change Solution

Green Alliance Sees Communication Shift as Climate Change Solution

The Green Alliance recently released, From Hot Air to Happy Endings, their report which provides a guide for those looking to build public support for climate change solutions. Some of the findings echo ecoAmerica's own research (here, here and here) – Americans don't respond well to simple facts and information. Framing the issue around Americans' […]

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Do Surveys This Week Show More Signs of Climate Fatigue?

Do Surveys This Week Show More Signs of Climate Fatigue?

Framing Science takes a look at two recently released surveys that cover so called climate or green fatigue. According to the recent Pew poll, global warming remained the last of 20 priorities and "dealing with the U.S. energy problem" dropped as a priority, down 11 points with 49% rating it as a top priority. And […]

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Survey: Canadians Say Climate Change Is A Larger Threat Than Terrorism For New Decade

Survey: Canadians Say Climate Change Is A Larger Threat Than Terrorism For New Decade

A recent poll by the Innovative Research Group for the Canadian Defense and Foreign Affairs Institute revealed that 49% of respondents believed that climate change is the decade's main threat, and only 28% believed that the main threat will be terrorism. The same poll in 2004 showed only a 3% gap though even back then […]

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2009 in Review: Public Opinion on the Environment

2009 in Review: Public Opinion on the Environment

Nathan Schock created an extremely detailed timeline of the polls and surveys regarding public opinion towards the environment in 2009. The data that Schock lists paints a picture that is not that positive for public support towards the environment. One piece of research that Schock leaves out is ecoAmerica's Climate and Energy Truths report. Truths […]

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Marketing green to the wired generation

Marketing green to the wired generation

Adam Kustin, VP of Client Consultation at the Shelton Group discusses the appropriate methods for communicating green to the 18-24 year old age group. Social media is only the 4th resource this group uses to get information, and that they're surprisingly more likely to check out ads, product labels or news coverage. According to the […]

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85% of Americans Expect to Reduce Household Energy Use in 2010

85% of Americans Expect to Reduce Household Energy Use in 2010

According to a new survey released by Tiller LLC, Americans are including household energy reductions and other simple actions in their resolutions for the new year. About 85% of respondents said that they were "somewhat likely" to reduce their home's energy consumption and 84% expect to recycle more. A majority of respondents also expect to […]

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Worry Over Global Warming Cools

Worry Over Global Warming Cools

Adweek examines the strategic gap in support for climate change solutions and explains what it means for green marketers. He encourages marketers to break out green behavior and messaging from global warming (which seems like a legislative and not consumer issue). He shows how Copenhagen is unlikely to have an impact on mainstream Americans (similarly […]

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Bringing Green to the Masses and the Masses to Green

Bringing Green to the Masses and the Masses to Green

ecoAmerica friend, Jim Jubelirer, wrote a great piece in which he synthesized the various studies that have come out on people's attitudes and behaviors toward environmental issues (including ours). He goes on to discuss how deniers use cultural, ideological and other tactics to undermine climate solutions advocates. He recommends using targeted messaging based on values […]

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