Another survey confirms that younger people are more inclined to have a pro-environmental stance than older adults. The Pew Research Center survey reveals that the environmental generation gap is more significant than other issues that divide various demographic groups. 65% of young people (ages 18-29)believe that protecting the environment should be a more important priority [...]
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Tag Archives: green consumer research
Green Alliance Sees Communication Shift as Climate Change Solution
February 25, 2010
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The Green Alliance recently released, From Hot Air to Happy Endings, their report which provides a guide for those looking to build public support for climate change solutions. Some of the findings echo ecoAmerica's own research (here, here and here) – Americans don't respond well to simple facts and information. Framing the issue around Americans' [...]
Read moreDo Surveys This Week Show More Signs of Climate Fatigue?
January 27, 2010
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Framing Science takes a look at two recently released surveys that cover so called climate or green fatigue. According to the recent Pew poll, global warming remained the last of 20 priorities and "dealing with the U.S. energy problem" dropped as a priority, down 11 points with 49% rating it as a top priority. And [...]
Read moreSurvey: Canadians Say Climate Change Is A Larger Threat Than Terrorism For New Decade
January 12, 2010
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A recent poll by the Innovative Research Group for the Canadian Defense and Foreign Affairs Institute revealed that 49% of respondents believed that climate change is the decade's main threat, and only 28% believed that the main threat will be terrorism. The same poll in 2004 showed only a 3% gap though even back then [...]
Read more2009 in Review: Public Opinion on the Environment
January 11, 2010
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Nathan Schock created an extremely detailed timeline of the polls and surveys regarding public opinion towards the environment in 2009. The data that Schock lists paints a picture that is not that positive for public support towards the environment. One piece of research that Schock leaves out is ecoAmerica's Climate and Energy Truths report. Truths [...]
Read moreMarketing green to the wired generation
January 7, 2010
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Adam Kustin, VP of Client Consultation at the Shelton Group discusses the appropriate methods for communicating green to the 18-24 year old age group. Social media is only the 4th resource this group uses to get information, and that they're surprisingly more likely to check out ads, product labels or news coverage. According to the [...]
Read more85% of Americans Expect to Reduce Household Energy Use in 2010
December 22, 2009
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According to a new survey released by Tiller LLC, Americans are including household energy reductions and other simple actions in their resolutions for the new year. About 85% of respondents said that they were "somewhat likely" to reduce their home's energy consumption and 84% expect to recycle more. A majority of respondents also expect to [...]
Read moreWorry Over Global Warming Cools
December 16, 2009
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Adweek examines the strategic gap in support for climate change solutions and explains what it means for green marketers. He encourages marketers to break out green behavior and messaging from global warming (which seems like a legislative and not consumer issue). He shows how Copenhagen is unlikely to have an impact on mainstream Americans (similarly [...]
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Global Warming Isn’t All Science: The Emotional Side to Earth’s Climb In Temperature
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Climate Shift: Controversy and Teachable Moment
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College Green Rating with the Princeton Review
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Solution as Problem?: Sociologists on the Climate Wars
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Leveling the Field
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Climate Change Education: The Challenges of Teaching Science in America [VIDEO]
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Declining American (or just Republican?) Support on Green Energy Policies
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Sustainability Education and Economic Development Initiative: Program Review 2012 Released
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Framing Climate Change as a Human Rights Issue
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Care for Personal Health = Care for Global Climate
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Martin Lack: Excellent stuff. I must admit I bought a copy of ...
- Marcacci Communications: [...] Framing climate change as a human rights iss...
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Nick: These are the questions we need answered (like in ...
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