eBay is rolling out an interesting marketing initiative that will emphasize eBay's marketplace of pre-owned goods and the sustainability embedded in their business model. This Re+Purpose Campaign launched as a 6-week effort on October 8th, 2009. It seems likely, that depending on its success, they might bring it back as a longer or permanent campaign […]
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Tag Archives: green business
Marcal’s Secret Deep-Green Roots
October 5, 2009 
1 Comment
Marc Gunther, a senior writer at GreenBiz.com, interviewed Tim Spring, the CEO of Marcal on GreenBiz radio. The interview presents an interesting perspective of a green company that hasn't always marketed itself that way.
Read more‘Good Housekeeping’ Picks First Six for ‘Green Seal’
September 29, 2009 Comments Off
The Good Housekeeping Green Seal is finally premiering its first seal recipients by approving six beauty and cleaning products. The hope is that the familiar Good Housekeeping brand will give a broad group of consumers the confidence to trust green claims.
Read moreGo South, Green Brand: Lessons from the Front Lines of Green Marketing
August 21, 2009 Comments Off
A close look at the July 2009 Green Brand survey which reveals, "the growing gap in attitudes between the North and the South, the importance of backyards, how basics still matter, and that the green brand leaders might not be whom you would expect."
Read moreFive Strategies for Building Your Ethical Brand
May 11, 2009 Comments Off
When communicating on the environment or climate change, whether you're a company or a nonprofit, brand is important. Jennifer Rice suggests some brand-strategy rules when developing an ethical brand. Do sustainability initiatives that support your brand as a whole.
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Supermajorities of Americans Now Support Action on Climate Change
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He Speaks for the Snow: Erik Blachford on Climate Change and the Ski Industry
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New Nature Rocks Website Offers New Paths to the Outdoors
- Yale Poll: Climate Change Belief Drops 7%, Likely Influenced by Cold Winter
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Vote for ecoAmerica at SXSW Eco
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Climate Shift: Controversy and Teachable Moment
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Global Warming Isn’t All Science: The Emotional Side to Earth’s Climb In Temperature
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Solution as Problem?: Sociologists on the Climate Wars
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College Green Rating with the Princeton Review
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What Consumers Really Think of Green PR
- Marcacci Communications: [...] Hundreds of US colleges creating a clean ene...
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Martin Lack: Thanks for posting this, Celina. I first came acr...
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Theresa Silveira: Hi - Thank you. I now have the information. I lo...
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Celina Plaza: Hi Theresa, The link has been updated. You shoul...
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