Sustainable Life Media breaks down the best way to increase employee engagement in environmental initiatives. Many of the strategies the author recommends to communicate with, educate and measure the employees can, in a broad way, be used as tactics in engaging any audience in climate or environmental issues.
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Tag Archives: green business
Employee Engagement and Climate Change – Creating an Organisational and Environmental Win-Win
May 27, 2010 
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Major: Marketing; Minor: Saving the World
May 26, 2010 Comments Off
Nathan Schock, author of Greenway Communique, reviews the textbook Sustainability Marketing: A Global Perspective. The authors take a look at the evolution of green marketing (from a different perspective that Fast Company) and provide a vision for where sustainability marketing should go now. The book advocates that green marketing needs to shift from being the […]
Read moreBusinesses Fail To Engage Consumers on Environmental Issues
May 20, 2010 Comments Off
According to the 2010 Cone Shared Responsibility Study, 84% of respondents think that they can help companies create products that benefit consumers, business and society but only 53% think that companies are effectively engaging them in those companies initiatives, products and services. Americans seem incredibly interested in being involved in the process of greening corporations […]
Read moreBurt’s Bees Releases 2009 CSR Report
February 9, 2010 Comments Off
Burt's Bees just released a new Corporate Social Responsibility report which is a good benchmark for other businesses hoping to be at the forefront of the green marketplace. The report follows the trend of transparency and accountability that has gained strength in the past few years. Not only did Burt's Bees meet or surpass many […]
Read moreGreenwashing’s Two-Edged Sword
December 11, 2009 Comments Off
Bill Roth, triplepundit, provides great context of the impact that greenwashing has had on businesses that are debating sharing their greening efforts, companies and nonprofits that have partnered on a promotion and consumers' response to green products and services. He emphasizes that consumers and businesses are still in the midst of understanding and accepting green […]
Read moreMoving Green Consumer Purchasing From ‘Me’ to ‘We’
December 1, 2009 Comments Off
Melissa Schweisguth makes a good point in a recent GreenBiz article. Recognizing that consumers are drawn to green products and brands that provide them with obvious personal benefits, Schweisguth remarks on the need for a tactical way of promoting brands that are harder to illustrate in that way, like renewable energy. She suggests that education […]
Read moreExecutives Think the Public Now Cares Less About Green
November 30, 2009 Comments Off
Sustainable Life Media reports on the impact that the recession has had on executives' perceptions as revealed in a recent McKinsey survey. Only 49% of respondents viewed environment as a top concern to the public (as opposed to 57% in 2008). Despite respondents acknowledging that executive compensation has become a public interest, more executives believed […]
Read moreBrands and Culture, Symbiotic?
October 15, 2009 Comments Off
The article below discusses the need for marketers and communicators to take culture into account when establishing any brands. Furthermore, powerful brands are able to become a part of culture because they actually make people's lives better.
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New Nature Rocks Website Offers New Paths to the Outdoors
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Vote for ecoAmerica at SXSW Eco
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Best Practices: Learning from the Human Rights Campaign’s Social Media Sweep
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The Moral Arguments for Action: Who is Using them, and How?
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Climate Shift: Controversy and Teachable Moment
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Global Warming Isn’t All Science: The Emotional Side to Earth’s Climb In Temperature
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Solution as Problem?: Sociologists on the Climate Wars
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College Green Rating with the Princeton Review
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Leveling the Field
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Martin Lack: Thanks for posting this, Celina. I first came acr...
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Theresa Silveira: Hi - Thank you. I now have the information. I lo...
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Celina Plaza: Hi Theresa, The link has been updated. You shoul...
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The Year Climate Change Got Real for Americans [Video] | ecoAffect: [...] an NPR article we recently published of the ...
