Tag Archives: green business
Employee Engagement and Climate Change – Creating an Organisational and Environmental Win-Win

Employee Engagement and Climate Change – Creating an Organisational and Environmental Win-Win

Sustainable Life Media breaks down the best way to increase employee engagement in environmental initiatives. Many of the strategies the author recommends to communicate with, educate and measure the employees can, in a broad way, be used as tactics in engaging any audience in climate or environmental issues. (more…)

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Major: Marketing; Minor: Saving the World

Major: Marketing; Minor: Saving the World

Nathan Schock, author of Greenway Communique, reviews the textbook Sustainability Marketing: A Global Perspective. The authors take a look at the evolution of green marketing (from a different perspective that Fast Company) and provide a vision for where sustainability marketing should go now. The book advocates that green marketing needs to shift from being the […]

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Businesses Fail To Engage Consumers on Environmental Issues

Businesses Fail To Engage Consumers on Environmental Issues

According to the 2010 Cone Shared Responsibility Study, 84% of respondents think that they can help companies create products that benefit consumers, business and society but only 53% think that companies are effectively engaging them in those companies initiatives, products and services. Americans seem incredibly interested in being involved in the process of greening corporations […]

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Burt's Bees Releases 2009 CSR Report

Burt’s Bees Releases 2009 CSR Report

Burt's Bees just released a new Corporate Social Responsibility report which is a good benchmark for other businesses hoping to be at the forefront of the green marketplace. The report follows the trend of transparency and accountability that has gained strength in the past few years. Not only did Burt's Bees meet or surpass many […]

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Greenwashing’s Two-Edged Sword

Greenwashing’s Two-Edged Sword

Bill Roth, triplepundit, provides great context of the impact that greenwashing has had on businesses that are debating sharing their greening efforts, companies and nonprofits that have partnered on a promotion and consumers' response to green products and services. He emphasizes that consumers and businesses are still in the midst of understanding and accepting green […]

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Moving Green Consumer Purchasing From 'Me' to 'We'

Moving Green Consumer Purchasing From ‘Me’ to ‘We’

Melissa Schweisguth makes a good point in a recent GreenBiz article. Recognizing that consumers are drawn to green products and brands that provide them with obvious personal benefits, Schweisguth remarks on the need for a tactical way of promoting brands that are harder to illustrate in that way, like renewable energy. She suggests that education […]

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Executives Think the Public Now Cares Less About Green

Executives Think the Public Now Cares Less About Green

Sustainable Life Media reports on the impact that the recession has had on executives' perceptions as revealed in a recent McKinsey survey. Only 49% of respondents viewed environment as a top concern to the public (as opposed to 57% in 2008). Despite respondents acknowledging that executive compensation has become a public interest, more executives believed […]

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Brands and Culture, Symbiotic?

Brands and Culture, Symbiotic?

The article below discusses the need for marketers and communicators to take culture into account when establishing any brands.  Furthermore, powerful brands are able to become a part of culture because they actually make people's lives better. (more…)

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eBay Launches Re+Purpose Campaign

eBay Launches Re+Purpose Campaign

eBay is rolling out an interesting marketing initiative that will emphasize eBay's marketplace of pre-owned goods and the sustainability embedded in their business model.  This Re+Purpose Campaign launched as a 6-week effort on October 8th, 2009.  It seems likely, that depending on its success, they might bring it back as a longer or permanent campaign […]

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Marcal's Secret Deep-Green Roots

Marcal’s Secret Deep-Green Roots

Marc Gunther, a senior writer at GreenBiz.com, interviewed Tim Spring, the CEO of Marcal on GreenBiz radio.  The interview presents an interesting perspective of a green company that hasn't always marketed itself that way. (more…)

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