Tag Archives: green brands
Grail Research: Your Sustainability Communication is Ineffective

Grail Research: Your Sustainability Communication is Ineffective

7 major brands are not effectively promoting their sustainability initiatives, as illustrated in a new report released by Grail Research.  Large majorities believe that these brands are not participating at all in green initiatives, when in fact some of them are at the forefront. (more…)

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Go South, Green Brand: Lessons from the Front Lines of Green Marketing

Go South, Green Brand: Lessons from the Front Lines of Green Marketing

A close look at the July 2009 Green Brand survey which reveals, "the growing gap in attitudes between the North and the South, the importance of backyards, how basics still matter, and that the green brand leaders might not be whom you would expect." (more…)

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Green Works Becomes a Green Brand Leader

Green Works Becomes a Green Brand Leader

This post discusses the success of Clorox's Green Works product line and its recognition as a top green brand and ownership of part of the cleaning products market in such a short time.  It succeeds because it doesn't fall into some of the traps other natural cleaning products do.  It's mainstream, it's affordable and it […]

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Clorox Green Works, Burt’s Bees, Tom’s of Maine Top U.S. Green Brands

Clorox Green Works, Burt’s Bees, Tom’s of Maine Top U.S. Green Brands

  The 2009 Global Green Brand study rated the top U.S. green brands and Clorox Green Works came out on top followed by Burt's Bees, Tom's of Maine, S.C. Johnson & Son and Toyota.  Consumers across the board agreed that green products cost more than the alternative. (more…)

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Being Here Now & Clean Sweep

Being Here Now & Clean Sweep

Here is a second installment of JP Collins' analysis of the Natural Marketing Institute's annual trends report (you can read the first here).  This time he discusses how companies that take advantage of the new market of green consumers by advertising their green initiatives or products as their customers are becoming more aware will need […]

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Five Strategies for Building Your Ethical Brand

Five Strategies for Building Your Ethical Brand

When communicating on the environment or climate change, whether you're a company or a nonprofit, brand is important.  Jennifer Rice suggests some brand-strategy rules when developing an ethical brand. Do sustainability initiatives that support your brand as a whole. (more…)

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