The 5th annual ImagePower Green Brands Survey, done by Landor Associates, Cohn & Wolfe, and Penn Schoen Berland, was recently released. Not only did the survey rank the top green brands (Burt's Bees, Whole Foods, Tom's, Trader Joe's and Google top the list), it also revealed some insight about green consumers. While it is clear [...]
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Tag Archives: green brands
BP’s Tony Hayward Speaks in TV Ad
June 9, 2010
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Yesterday we posted on the Google Ads that BP has purchased in response to the crisis. AdAge has the television spot that BP rolled out. In it BP takes responsibility for the spill but attempts to communicate the great efforts that the company is taking to clean it up. They are making an effort to [...]
Read moreA History of Green Brands 1960s and 1970s – Doing the Groundwork
May 12, 2010
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Fast Company provides a guide of the development of green brands and green marketing during the 1960s and 70s. Both Silent Spring by Rachel Carson and Unsafe at Any Speed by Ralph Nader were incredibly effective in leading the public towards support for environmental regulation on DDT, auto emissions and more. While the 60s laid [...]
Read more5 Benefits of Collaboration for Sustainable Brand Builders
November 20, 2009
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Dave Rochlin, CEO of ClimatePath, posts on the benefits of collaborating with other businesses and organizations when developing green brands. Benefits include a shorter learning curve, greater credibility, lower costs and potential solutions for larger problems. ecoAmerica's own programs are built around a strong partnership model that allows each organization/company to benefit and participate.
Read moreThe Mainstreaming of Sustainability
October 30, 2009
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Sustainable Life Media presents the argument for mainstreaming sustainability by creating a common vocabulary for marketers, and finding common goals. Marc Stoiber also states that sustainability needs to be promoted and seen as profitable (because it is).
Read moreAttraction To ‘Do Good’ Brands Is Escalating
October 22, 2009
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According to Edelman Worldwide's "goodpurpose Consumer Study" of 6,000 people in 10 countries, 57% believe a brand earned their support as a result of its support for causes. 83% of respondents would consider changing their consumption behaviors if would be better for the greater good and 67% would switch brands if the alternative was more [...]
Read moreBrands and Culture, Symbiotic?
October 15, 2009
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The article below discusses the need for marketers and communicators to take culture into account when establishing any brands. Furthermore, powerful brands are able to become a part of culture because they actually make people's lives better.
Read moreAmerica’s 10 Greenest Brands?
October 14, 2009
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A survey of 5,000 consumers on green products, companies and brands also ranked the U.S.' greenest brands. Green Works came out on top, a more mainstream green brand, and then Burt's Bees. Clorox seems to be firmly establishing itself as the company average Americans can turn to and recognize for green products.
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Global Warming Isn’t All Science: The Emotional Side to Earth’s Climb In Temperature
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Climate Shift: Controversy and Teachable Moment
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College Green Rating with the Princeton Review
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Solution as Problem?: Sociologists on the Climate Wars
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Leveling the Field
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Climate Change Education: The Challenges of Teaching Science in America [VIDEO]
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Declining American (or just Republican?) Support on Green Energy Policies
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Sustainability Education and Economic Development Initiative: Program Review 2012 Released
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Framing Climate Change as a Human Rights Issue
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Care for Personal Health = Care for Global Climate
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Martin Lack: Excellent stuff. I must admit I bought a copy of ...
- Marcacci Communications: [...] Framing climate change as a human rights iss...
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Nick: These are the questions we need answered (like in ...
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