Tag Archives: green brands
Green Brands

The Best Way to Reach Eco-conscious Consumers

As the number of people who care about climate change grows, so does the market for sustainable products. Where once this was a niche category for high-income urbanites, now there are goods and services available at all price points, and major brands are coming into the market. With more and more “green” items on the […]

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Fifty Shades of Green: Segmenting the Green Consumer

Marketers often lump green consumers into a single catch-all category: consumers either care about environmental and social impact, or they don’t. But new research featured in CSR Wire reveals a new segmentation scheme that can help companies better distinguish between different types of consumers within the green bloc. The 2013 Cone Communications/Echo Global CSR Study […]

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Burt's Bees, Tom's Top Green Brands: Here's Why

Burt’s Bees, Tom’s Top Green Brands: Here’s Why

The 5th annual ImagePower Green Brands Survey, done by Landor Associates, Cohn & Wolfe, and Penn Schoen Berland, was recently released. Not only did the survey rank the top green brands (Burt's Bees, Whole Foods, Tom's, Trader Joe's and Google top the list), it also revealed some insight about green consumers. While it is clear […]

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BP's Tony Hayward Speaks in TV Ad

BP’s Tony Hayward Speaks in TV Ad

Yesterday we posted on the Google Ads that BP has purchased in response to the crisis. AdAge has the television spot that BP rolled out. In it BP takes responsibility for the spill but attempts to communicate the great efforts that the company is taking to clean it up. They are making an effort to […]

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A History of Green Brands 1960s and 1970s – Doing the Groundwork

A History of Green Brands 1960s and 1970s – Doing the Groundwork

Fast Company provides a guide of the development of green brands and green marketing during the 1960s and 70s. Both Silent Spring by Rachel Carson and Unsafe at Any Speed by Ralph Nader were incredibly effective in leading the public towards support for environmental regulation on DDT, auto emissions and more. While the 60s laid […]

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5 Benefits of Collaboration for Sustainable Brand Builders

5 Benefits of Collaboration for Sustainable Brand Builders

Dave Rochlin, CEO of ClimatePath, posts on the benefits of collaborating with other businesses and organizations when developing green brands. Benefits include a shorter learning curve, greater credibility, lower costs and potential solutions for larger problems. ecoAmerica's own programs are built around a strong partnership model that allows each organization/company to benefit and participate. (more…)

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The Mainstreaming of Sustainability

The Mainstreaming of Sustainability

Sustainable Life Media presents the argument for mainstreaming sustainability by creating a common vocabulary for marketers, and finding common goals.  Marc Stoiber also states that sustainability needs to be promoted and seen as profitable (because it is). (more…)

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Attraction To 'Do Good' Brands Is Escalating

Attraction To ‘Do Good’ Brands Is Escalating

According to Edelman Worldwide's "goodpurpose Consumer Study" of 6,000 people in 10 countries, 57% believe a brand earned their support as a result of its support for causes.  83% of respondents would consider changing their consumption behaviors if would be better for the greater good and 67% would switch brands if the alternative was more […]

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Brands and Culture, Symbiotic?

Brands and Culture, Symbiotic?

The article below discusses the need for marketers and communicators to take culture into account when establishing any brands.  Furthermore, powerful brands are able to become a part of culture because they actually make people's lives better. (more…)

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America's 10 Greenest Brands?

America’s 10 Greenest Brands?

 A survey of 5,000 consumers on green products, companies and brands also ranked the U.S.' greenest brands.  Green Works came out on top, a more mainstream green brand, and then Burt's Bees.  Clorox seems to be firmly establishing itself as the company average Americans can turn to and recognize for green products. (more…)

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