Tag Archives: FTC
FTC 'Green Guides' Revised To Clear Up Misleading Environmental Claims On Products

FTC ‘Green Guides’ Revised To Clear Up Misleading Environmental Claims On Products

This week the Huffington Post reports that the FTC has released the revised guidelines for "eco-friendly" products that we previously blogged about a few months ago. The new measures include rules for when to use "degradable," "carbon offset" and "environmentally friendly" among others. The new Green Guides say companies will need "competent and reliable scientific evidence" […]

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How the FTC Will Tame the 'Wild West' of Green Marketing

How the FTC Will Tame the ‘Wild West’ of Green Marketing

In this GreenBiz.com post Perry Goldschein helps readers understand the upcoming "Green Guidelines" that will be issued by the FTC in an effort to curb or halt greenwashing altogether. It is the first time in 12 years that any regulations have been changed. Perry then mentions the top five things that green marketers should know […]

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Green Marketing Shakeout in 2008

2007 was a breakout year for green marketing. High visibility marketing efforts from giants like GE and Wal-Mart moved into full steam and buzz around green marketing jumped dramatically… That may be about to change.

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