Tag Archives: framing
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Beyond the People in the Room: How to Engage a Broader Audience on Climate Issues

One of my favorite parts of my job is traveling to different cities and towns across America and giving workshops about climate communications. Not only do I have the opportunity to meet extraordinary people working in local government and business who are passionate about climate change, but I get to witness firsthand the work local […]

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Fossil Fuel Divestment

The New Climate Narrative: Framing Climate Action as a Matter of Conscience

Of all the arguments for addressing climate change, the moral argument may be the most powerful of all – and it’s getting louder by the day. From universities to health institutions to the Vatican, voices are crying out for action to protect the most vulnerable among us from climate impacts. And last week, the Church […]

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The Next Big Energy Trend: Changing Behavior

When building support for climate solutions, emphasizing benefits like cost savings and cleaner air can go a long way. But benefits are only part of the story. Along with rational drivers like price, people make energy decisions based on a whole range of other factors, including peer influence, ingrained habits, and preconceived notions.   A […]

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wind turbines

How to Dramatically Increase Support for Climate Solutions

We feature a lot of polls on this blog – they provide valuable insights into public opinions about climate change. But it’s important to remember that poll results can vary, even when the polls cover similar topics. The reason? How a person answers a question depends a lot on how the question is phrased.   […]

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WSPA campaign

The Oil Lobby, Astroturfing, and the Power of Messaging

Support for clean energy is growing across the country – 71 percent of Americans now feel alternative sources like wind and solar are our best defense against climate change. The messages being sent by climate leaders and communicators are clearly working – and they have the oil industry running scared.   As Businessweek recently reported, […]

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Finding the Right Frames for Climate Change

Many climate advocates now understand the value of taking a solutions-based approach to communicating about climate change. But just talking about solutions may not be enough. Advocates also need to take into account a suite of subtleties surrounding framing and word choice when they craft their solutions-based message, says Meredith Herr in a recent Climate […]

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A New Approach to Communicating Climate Change

Recent efforts to rally support for climate solutions often link climate change to issues that matters to people’s everyday lives, like health, faith, or jobs. The most effective efforts, however, go beyond just connecting climate to issues to matter to constituents. Rather, they put climate change into an entirely different set of words and frames that […]

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Climate Change, the Economy, and the Cost of Inaction

Much of the public debate around climate change and the economy has centered on the economic costs of taking action. Moving away from coal and oil, some people argue, would cost jobs, jeopardize the economy, and hurt business. But talking in terms of the costs of action, writes former treasury secretary Robert Rubin in a […]

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Tommy G. Thompson  of  New Bern, NC disputes scientific climate change data for sea level rise in NC

Deepening Understanding to Drive Action: Climate, Conservatism, and Culture

It’s hardly news that climate change is a highly polarized political issue. Liberals tend to support action, while conservatives tend to defend business as usual. But what’s at the root of these differences? This article, published in the German news publication Der Spiegel, suggests the answer may not just be politics, but the cultural differences […]

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Framing the Narrative

Framing the Narrative

ecoAmerica’s America the Best conference, held September 28, 2010 in Washington, DC brought cross-sector leaders together for an important dialog on America's future, asking, among many questions: Is there another way? Can we transcend the system instead of trying to reform it? Is there a realistic, positive, and inspirational future that will engage Americans in […]

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