Tag Archives: framing climate messages
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Reframing Climate Change – What Works Best

Our goal here at ecoAmerica is to find the best ways to engage Americans on climate issues. One of the approaches we advocate is to frame climate issues in new ways that grab people’s attention and strike a chord. But does it work? This Vox article seems to say no – but only at first. […]

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Lyndon B. Johnson

50 Years of Climate Communications – What Have We Learned? And How Can We Improve?

On November 5, 1965, President Lyndon Johnson received the first official warning about the dangers of climate change. 50 years later, we still face challenges in communicating the scientific evidence of climate change and the urgency of finding solutions. In this Forbes article, weather and climate expert Dr. Marshall Shepherd outlines four key communication hurdles […]

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