Tag Archives: framing climate change in terms of personal values

New ecoAmerica Guide: 15 Steps to Create Effective Climate Communications

Along with politics and religion, climate change is high on many people’s lists of “Topics to Avoid.” It can certainly be challenging to talk about, since the issue has become so highly polarized and partisan – but as global temperatures continue to rise and carbon in the atmosphere continues to increase, it’s more important than […]

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Motivating Climate-Friendly Behavior: A Human-Centered Approach

Along with expanding our clean energy options, using energy more efficiently is an important component in the climate change fight. But getting consumers to participate in energy efficiency programs isn’t always easy. Two of the most commonly used levers – explaining the benefits and offering incentives – haven’t proven to be effective on their own. […]

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Reframing Climate Change – What Works Best

Our goal here at ecoAmerica is to find the best ways to engage Americans on climate issues. One of the approaches we advocate is to frame climate issues in new ways that grab people’s attention and strike a chord. But does it work? This Vox article seems to say no – but only at first. […]

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3 Areas Where Americans Agree on Clean Energy and Climate Change

Is the American public really divided on climate change? According to a new memo recently put out by nine Democratic pollsters, bipartisan support for addressing climate change is actually quite broad. The report found three main areas of consensus:   1. Most Americans consider climate change a serious issue and want action to address it […]

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