Tag Archives: fast company
A Lapel Pin With a Purpose

A Lapel Pin With a Purpose

In this Fast Company article, Terry Tamminen praises the new "eco-ad" logo  that has been introduced by CBS EcoMedia.  Advertisements that include the ecoad logo tell consumers that a percentage of the ad revenue goes to install solar panels in their local community.  Similar to the 1% For The Planet's logo strategy, the eco-ad goal is […]

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A History of Green Brands 1960s and 1970s – Doing the Groundwork

A History of Green Brands 1960s and 1970s – Doing the Groundwork

Fast Company provides a guide of the development of green brands and green marketing during the 1960s and 70s. Both Silent Spring by Rachel Carson and Unsafe at Any Speed by Ralph Nader were incredibly effective in leading the public towards support for environmental regulation on DDT, auto emissions and more. While the 60s laid […]

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