Tag Archives: Facebook
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Best Practices: Learning from the Human Rights Campaign’s Social Media Sweep

As we embrace climate as a social issue, we have the opportunity to glean best practices from other social movements. The good news is that we don’t have to pull out our history books — we have current learnings from the not-so-distant past. What compelled an estimated 10 million Facebook users to change their profile […]

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Facebook and Earth Day Network Release Billion Acts of Green App

Although Facebook has been criticized lately for their use of coal energy, the company is showing their support for the environment by creating the "A Billion Acts of Green" app that is challenging at least a billion people to do an "act of green" this Earth Day.  The application offers helpful green act ideas and […]

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Greenpeace targets Facebook employees in clean energy campaign

Facebook's power of influence is being used to influence it's own green behavior and actions.  According to this guardian.co.uk article, Greenpeace has developed a sophisticated "unfriend coal" social media campaign that calls for Facebook to stop using coal energy by 2021, to disclose its carbon footprint, and "to act as advocates for clean energy."   […]

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The Big 3: How Social Media, Video, and Mobile Are Transforming Green Marketing

The Big 3: How Social Media, Video, and Mobile Are Transforming Green Marketing

In this piece published on Triple Pundit by Paul Hannam of Bright Green Leadership, we learn how important social media, video and mobile are as media tools for effective green marketing. He sites various successful campaigns by Method, Patagonia and Google. Hannam also recognizes that video and mobile are the most popular and accessible forms […]

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