Tag Archives: environment
BP's Image Improves ... Really

BP’s Image Improves … Really

In a recent post on The Street, Eric Rosenbaum reveals that a new AP poll has people approving of the way BP is handling the oil disaster – up 15% to 33% from June until now. The poll also conveys that "concerns from Americans have turned to some of the longer-term environmental and human health issues, as anger […]

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In Going Solar, Americans Cite Cost Savings Over Environmental Benefits

In Going Solar, Americans Cite Cost Savings Over Environmental Benefits

Kiplinger.com reports on results from a recent survey of Californians who have begun using solar to help power their homes and businesses or places of work. The survey found that more than half of the residents installed solar to save money versus about a quarter that said they did to benefit the environment. However, the […]

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Toyota Touting Climate Deniers to Sell Luxury Hybrid Cars

Toyota Touting Climate Deniers to Sell Luxury Hybrid Cars

In a very interesting article on The Huffington Post this week, Kevin Grandia reveals Toyota's latest campaign to sell cars. They are apparently holding a series of debates featuring "professional climate deniers" called the "Darker Side of Green." It seems their aim is to undermine the research of sicentists who study climate change in order […]

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Adding Insult to Injury

Adding Insult to Injury

Things haven’t been going well for the environment recently.  National ‘cap and trade’ climate legislation appears dead, California AB-32 is under significant attach, and Senator Voinovich (R-OH) is poised to launch an attack on the Clean Air Act ob behalf of power plants. Now Gallup — the widely known and trusted polling organization is castingits […]

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Going green: Sports world makes planet-friendly strides as efforts increase

Going green: Sports world makes planet-friendly strides as efforts increase

In this release issued by The Canadian Press, author Dave Campbell talks about how major league baseball's Chris Dickerson, a Cincinnati Reds outfielder, was fed up with the amount of plastic water bottle waste that he and his teammates were producing daily. He decided to start a nonprofit called Players for the Planet in 2008, […]

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Stand By Your Cause: What Marketers Can Learn From Dawn’s Involvement In The Gulf Oil Spill

Stand By Your Cause: What Marketers Can Learn From Dawn’s Involvement In The Gulf Oil Spill

We've all seen the Dawn commercials where rescue workers are cleaning oil-drenched birds in dish gloves, and presumably saving these animals' lives. In this Triple Pundit article by Jacquie Ottoman, we learn that since the BP oil spill, Dawn has been thrust into the spotlight, and that they've managed to stick by their brand, despite […]

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On Energy, Green Issues, Generation Gap Is Pronounced

On Energy, Green Issues, Generation Gap Is Pronounced

Another survey confirms that younger people are more inclined to have a pro-environmental stance than older adults. The Pew Research Center survey reveals that the environmental generation gap is more significant than other issues that divide various demographic groups. 65% of young people (ages 18-29)believe that protecting the environment should be a more important priority […]

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For business, is health the new “green”?

For business, is health the new “green”?

Marc Gunther examines the recently released Health Engagement Barometer which makes the point that health is going to take center stage as a potential brand and reputation issue that corporations will have to address. 69% of respondents believe that businesses have a role in protecting personal and public health.  In addition, people are more likely […]

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Climate & Environmental Attitudes in America: 2010

Climate & Environmental Attitudes in America: 2010

According to a recent Newsweek article, “Millions of Americans have changed their minds about global warming over the past two years – deciding it isn’t happening, or isn’t due to human activities such as burning coal and oil, or that it isn’t a serious threat.” Click here to view an ecoAmerica analysis of recent major […]

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Green Behaviors Common in U.S., but Not Increasing

Green Behaviors Common in U.S., but Not Increasing

In their own words, Gallup's most recent environmental poll reveals that, "While most Americans continue to voluntarily take steps to help the environment, the likelihood that an individual will do so appears fairly fixed and largely unaffected by outside influences or even one's own demographics. Stated more simply, those who are willing to undertake such […]

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