Tag Archives: engagement
ACV14 Race Webinar 10.02.14 final reduced_Page_1

New ecoAmerica Webinar Now Available – American Climate Values 2014: Insights by Racial and Ethnic Groups

ecoAmerica is pleased to announce that a recording of our webinar on the climate values of African, Asian, and Hispanic/Latino Americans is now available online. The webinar is a follow-up to ecoAmerica’s recently-released report American Climate Values 2014 Insights by Racial and Ethnic Groups.   The 60-minute webinar overviews the various climate viewpoints and distinct values […]

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Register Now: In 3 days Webinar on American Climate Values by Racial/Ethnic Groups

  ecoAmerica invites you to join us for a free webinar on how African, Asian, and Hispanic/Latino Americans think, feel, and react to climate and change, including guidance on how to best engage these communities on climate solutions.   If we really want to make a difference in the trajectory of climate change quickly, we […]

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Aquarium

Putting Best Practices into Action: Aquariums & Climate Change Engagement

Climate communicators have an abundance of communication and engagement guidance at their fingertips. From research and tips delivered through Climate Access, the Center for Research on Environmental Decisions (CRED), ecoAmerica, or others, there is a plethora of resources on how to effectively talk about and engage people on climate. The exciting part comes in actually […]

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Emotion vs. Action: Engagement Lessons from Unilever

In this recent Sustainable Brands post, James Payne uses Unilever’s Project Sunlight campaign as a case study to tease out four lessons that brands can use to better engage customers around sustainability. The campaign, launched late last month, uses the idea of bringing a child into the world as a platform to simultaneously draw attention to […]

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Race to the finish

NRDC helping NASCAR fans see the green light

The Huffington Post recently published an article that climate change activists might have never imagined possible: a senior scientist from the NRDC announcing a partnership with NASCAR.   On its face, the partnership between a major environmental organization and a high-octane gas-guzzling racing behemoth may cause activists to scratch their heads in pause. But, as […]

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Moms Coming Together to Fight Climate Change

Today we’re sharing a story about Mothers Out Front, a climate change action group in Massachusetts that held its kickoff over the weekend. Founded by Kelsey Wirth (daughter of former Senator Timothy Wirth, who sponsored the first hearings on climate change 25 years ago) and Vanessa Rule of A Better Future Project, the group is engaging […]

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Stanford Researcher: Data Show That ClimateGate Has Had Limited Impact on Public Perceptions

Stanford Researcher: Data Show That ClimateGate Has Had Limited Impact on Public Perceptions

Many have been wondering about the impact that the climate research unit hacking incident (ClimateGate) had on public opinion towards climate change. This article summarizes the analysis of Stanford University professor Jon Krosnick. According to Krosnick, the public has the same level of trust for climate scientists that they had before the incident, and that […]

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ClimateGate: Not Time to Fight Back, But to Engage

ClimateGate: Not Time to Fight Back, But to Engage

Here's another interesting post by Matthew Nisbet where he addresses the general desire of environmental stakeholders to encourage climate scientists to fight back against the climate skeptics, creating a more hostile and political atmosphere. As it is clear that climate change's politicization is one of the current challenges we face when striving to communicate with […]

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"ClimateGate": A Catchphrase That Instantly Flips the Frame On Climate Scientists

“ClimateGate”: A Catchphrase That Instantly Flips the Frame On Climate Scientists

Matthew Nisbet furthers the discussion of climate change framing to the recent "ClimateGate" spin and its impact on Copenhagen. He comments that climate skeptics, not environmental groups, are using the "public accountability" frame right with the goal of evoking the idea that the climate scientists were doing something wrong and hid it. Framing is powerful […]

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