In this Dot Earth edited interview of Andrew Revkin, he says the key to engaging people in the subject of climate change is to get to the “root of the story” = energy. Revkin believes if we focus on new energy choices and use the right language to discuss the issues, Americans have the potential [...]
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Tag Archives: energy
In Kansas, Climate Skeptics Embrace Cleaner Energy
October 20, 2010
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ecoAmerica's Climate Truths research tested and shared successful framing and language to motivate Americans on climate and energy solutions. In this article by Leslie Kaufman of The New York Times, she shares a case study of a conservative city in Kansas that is moved to embrace cleaner energy through study of the regional values of [...]
Read moreIn Going Solar, Americans Cite Cost Savings Over Environmental Benefits
August 13, 2010
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Kiplinger.com reports on results from a recent survey of Californians who have begun using solar to help power their homes and businesses or places of work. The survey found that more than half of the residents installed solar to save money versus about a quarter that said they did to benefit the environment. However, the [...]
Read moreGreen energy market ‘resilient’ to downturn in 2009, according to U.N.
July 16, 2010
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This story, posted today on CNN.com by Matthew Knight, notes that despite the international recession, investment in renewable energy is still growing, according to the United Nations. In fact, more than half of all new electricity capacity created in 2009 came from renewable sources, with wind power leading the charge in overall increase in investment. [...]
Read moreUsing Social Marketing to Promote Energy Efficiency and Conservation
March 22, 2010
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This Environmental Leader article echoes the mission and strategy of our ReCharge America campaign. Hummer presents some of the innovative social marketing and community efforts that several utilities and governments are developing to result in energy behavior change. Like ReCharge America, some of the best programs use community members as messengers, spread a positive message [...]
Read moreUsing behavioral science to make smarter energy policy
March 11, 2010
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David Roberts emphasizes changing the public's energy behaviors is as important as finding technology solutions. Despite the significance of behavioral change, the amount of money being invested in creating behavioral change is nothing compared to the investment in energy technology. Roberts cites a paper, Behavior and Energy Policy, which suggests that behavioral science programs can [...]
Read morePublic’s Priorities for 2010: Economy, Jobs, Terrorism
February 2, 2010
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The Pew Research Center for the People & the Press recently released their latest national survey on the public's priorities. Only 49% of respondents view dealing with the energy problem as a top priority (vs 60% last year). Global warming remains the public's lowest ranked with only 28% considering it a top priority. However, the [...]
Read moreNever mind what people believe—how can we change what they do? A chat with Robert Cialdini
January 14, 2010
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Grist has an interesting interview with Dr. Robert Cialdini who is an expert on relating social psychology (the study of everyday behaviors) to how policymakers and stakeholders can use it to affect energy policy and energy consumption behaviors. He also advocates for a broader sharing of information both in climate science and in the study [...]
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Global Warming Isn’t All Science: The Emotional Side to Earth’s Climb In Temperature
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Climate Shift: Controversy and Teachable Moment
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College Green Rating with the Princeton Review
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Solution as Problem?: Sociologists on the Climate Wars
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Leveling the Field
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Climate Change Education: The Challenges of Teaching Science in America [VIDEO]
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Declining American (or just Republican?) Support on Green Energy Policies
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Sustainability Education and Economic Development Initiative: Program Review 2012 Released
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Framing Climate Change as a Human Rights Issue
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Care for Personal Health = Care for Global Climate
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Martin Lack: Excellent stuff. I must admit I bought a copy of ...
- Marcacci Communications: [...] Framing climate change as a human rights iss...
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Nick: These are the questions we need answered (like in ...
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