Tag Archives: energy efficiency
ikeasolarsmall

To Sell Green, Don’t Sell Green, Say Marketers

Solutions Magazine recently analyzed the marketing around energy-efficient lightbulbs as a case study of how to sell green. The article by Edwin R. Stafford and Cathy L. Hartman starts with the 1990s transition from incandescent bulbs to CFLs (a heated political debate) and then into the current new wave of LEDs. Contending that only 1-5 […]

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When Energy Efficiency Sullies the Environment

When Energy Efficiency Sullies the Environment

This New York Times article on the "energy rebound effect" says the challenge of energy conservation isn't persuading people to be energy efficient, it's getting them to use less total energy. (more…)

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Bill Clinton: Save America’s economy (and the planet) with clean energy

Bill Clinton: Save America’s economy (and the planet) with clean energy

Today Grist.com reported that Bill Clinton sighted clean, efficient energy as the most important factor in revivng the United States economy. He explained that he wanted to impliment similar methods of government-stoked private funding to support programs like the one the Clinton Foundation did for the Empire State Building. In order to sway banks to […]

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Time for an Energy Efficiency Makeover

Time for an Energy Efficiency Makeover

In her blog, Good Green PR, Caroline Wilson notes that the concept of energy efficiency is not "the most sexy subject in the world."  As was the opinion of a recent keynote speaker at an energy efficient conference she attended. Although improving energy efficiency at home and around the office could improve the environment and […]

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shelton

What Consumers Really Think of Green PR

Jon Greer, a media and PR analyst, summarizes some of the key findings from the Shelton Group's annual green consumer research.  The study shows that consumers prefer "energy efficiency" to both "conservation" and "green" because it's clear and less suspect of greenwashing.   Posted 10.28.2008 on BNET by Jon Greer   Here’s a quiz: which […]

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Things moving fast

Things are moving fast. Just a few weeks ago the California Public Utilities Commission (CPUC) set a goal for getting all new construction in California to be climate neutral by 2030.  Whether by accident or by design, this parallels the Architecture 2030 initiative led by American Institute of Architects, US Green Building Council, Pacific Gas […]

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