Tag Archives: energy conservation
blog-energy efficiency-8.14.15

3 Tips to Make Energy Efficiency More Appealing

Energy efficiency is a major deal – according to the American Council for an Energy-Efficient Economy, it saved the U.S. $800 billion last year alone, and could cut power use 40 to 60 percent by 2050. But in order for that to happen, ordinary Americans have to buy in.   As this E&E article points […]

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Further Evidence that Good Climate Policy Works – and Grows the Economy

Here at ecoAmerica we emphasize climate solutions in a big way because our research (American Climate Values 2014) says it’s necessary for people to understand that solutions exist in order to engage them on the issue. The general media covers climate change mostly from a scientific debate and political conflict frame, so most people either […]

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The Secret to Turning Consumers Green

The Secret to Turning Consumers Green

Stephanie Simon uncovers the secret to turning consumers green. It isn't financial incentives. It isn't more information. It's guilt.  Simon looks at the role of peer pressure to motivate Americans, providing real-life examples of success, including from our nation's capital. (more…)

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Using Social Marketing to Promote Energy Efficiency and Conservation

Using Social Marketing to Promote Energy Efficiency and Conservation

This Environmental Leader article echoes the mission and strategy of our ReCharge America campaign. Hummer presents some of the innovative social marketing and community efforts that several utilities and governments are developing to result in energy behavior change. Like ReCharge America, some of the best programs use community members as messengers, spread a positive message […]

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