Stephanie Simon uncovers the secret to turning consumers green. It isn't financial incentives. It isn't more information. It's guilt. Simon looks at the role of peer pressure to motivate Americans, providing real-life examples of success, including from our nation's capital.Read more
March 22, 2010 by ecoAmerica Comments Off
This Environmental Leader article echoes the mission and strategy of our ReCharge America campaign. Hummer presents some of the innovative social marketing and community efforts that several utilities and governments are developing to result in energy behavior change. Like ReCharge America, some of the best programs use community members as messengers, spread a positive message […]Read more
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