Tag Archives: Edward Maibach
blog-Yale morality study-1.20.15-square

New Report: Morality May Be the Key to Engaging Americans on Climate Change

As we’ve mentioned here before, 2015 was a pivotal year for the climate movement – in large part because faith leaders like Pope Francis helped reframe climate change as a moral issue. A new study by the Yale Project on Climate Change Communication found that this message could resonate well with Americans who are currently […]

Continue reading
blog-scientific consensus-4-13-15-square

Why Clear, Simple Messages Are the Key to Better Climate Understanding

The overwhelming majority of scientists believe that climate change is happening and caused by humans. However, many Americans remain unaware of that fact. Why is that? It might be that the term “overwhelming majority” is too vague. In a recent study by researchers at George Mason University, specific numbers (in this case, 97.5 percent) worked […]

Continue reading