Tag Archives: CSR
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What Apple’s Climate Decision Means for Climate Communicators

Apple made a bold announcement about the company’s stance on climate earlier this week: climate deniers need not invest. According to a recent Climate Progress article, CEO Tim Cook told shareholders last week in response to criticism from a conservative think tank that the company “want[s] to leave the world better than we found it.” […]

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Why CVS’ ‘No Smokes’ Decision is a Big Deal for CSR

Drugstore giant CVS Caremark turned heads earlier this month when it announced that it would stop selling tobacco products, despite the fact that the decision is expected to cost the company $2 billion in annual sales. It’s a landmark decision for healthcare and retail. But what does it mean for corporate social responsibility? A lot, […]

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What’s Missing From Sustainability Communication

Too often, businesses rely only on numbers when communicating about their sustainability commitments. This has started to change, as companies like Chipotle have come to recognize the power of storytelling for sustainability. But stories alone may not be enough, either, write Matt Polsky and Claire Sommer in a recent article published by Sustainable Brands.   […]

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Fifty Shades of Green: Segmenting the Green Consumer

Marketers often lump green consumers into a single catch-all category: consumers either care about environmental and social impact, or they don’t. But new research featured in CSR Wire reveals a new segmentation scheme that can help companies better distinguish between different types of consumers within the green bloc. The 2013 Cone Communications/Echo Global CSR Study […]

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The Customer Has to Come First in Sustainability Communication, Too

Usually, marketing and communication professionals treat stories about brands’ sustainability commitments like any other marketing material: they push them forward with a pre-determined message in mind. But what marketers are coming to realize, writes Andrea Learned in a recent CSR blog post, is that the messages consumers draw from these stories don’t always match what […]

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Want to Win Consumers’ Trust? Be Transparent About Climate.

More than 80 percent of Americans say they would trust companies more if they were more transparent about their climate change efforts, according to a new study released last month recently featured in the Holmes Report. The study, conducted by Research + Data Insights on behalf of Hill + Knowlton Strategies and the Environmental Defense […]

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Green Marketing: How It Works and When to Use It

Green Marketing: How It Works and When to Use It

In this article posted today on Environmental leader, Emily McClendon discusses the ubiquitousness of green marketing and how the the term yields confusion and the practice lacks regulation. She mentions how "green marketing" began in the 80's with CSR and has shifted from the assumption of products being environmentally safe to to companies uses green […]

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CSR As Branded Content

CSR As Branded Content

According to this Marketing: Green post, CSR must be more than a commitment by organizations to take responsibility for the impact of the businesses; it should be branded content that is easily accessed and understood by consumers.  This includes optimizing a company's initiatives for search, being transparent and developing a more defined link between branding […]

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