Tag Archives: corporate sustainability
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How to Tell a More Compelling Sustainability Story

As more companies embrace sustainable business practices as both smart and ethical, they are sharing their efforts and touting their accomplishments – and rightfully so. It’s important for consumers to know that companies are tackling social and environmental issues – in fact, as this article in the Guardian points out, 83% of millennials want companies […]

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BP severs ties with ALEC

Why Climate Action Is Becoming A Major Business Priority

Last week, yet another big corporation severed ties with the American Legislative Exchange Council (ALEC), the conservative lobbying group known for drafting legislation that denies human-caused climate change. Other major companies, including Google and Yahoo, have pulled their ALEC memberships in recent months, but the latest to drop out was no less than the oil giant […]

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studying sustainability

All About Integration: Teaching Businesses the Keys to Sustainability Success

Opportunities for sustainability exist in every sector of society, from churches to communities to corporations. But there are also many opportunities for these various sectors to work together.   For example, Colorado State University has created a program to help working professionals implement sustainability initiatives. While many colleges and universities (including CSU) currently offer sustainability […]

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REI on-site solar power

From On-Site Solar to Customer Engagement: The Top Trends in Clean Energy

As wind and solar power continues to get more affordable, and the environmental benefits become increasingly apparent, more organizations are voluntarily investing in clean energy projects. In December, the EPA highlighted some of these efforts in their Green Power Leadership Awards.   As this GreenBiz article explains, two of the biggest new trends are on-site […]

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Corporate Sustainability: How Major Companies Are Leading By Example

Sustainability is an increasingly important part of corporate planning – and we’re seeing inspiring efforts across nearly every industry. The fifth LEED-certified McDonalds in the U.S. is slated to open in Cary, North Carolina, next spring. Ford Motor Company is installing solar and wind power systems at four of its dealerships. And as this article […]

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How to Communicate Your Carbon Offset Strategy

As businesses move towards greater sustainability, carbon offsets can help bridge the gap between current efficiencies and those they’re working to reach. But, as Triple Pundit explains, talking about carbon offsets can be challenging. The article offers several tips for communicating offset decisions, including choosing offsets that match your company’s values and balancing your message […]

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Why CVS’ ‘No Smokes’ Decision is a Big Deal for CSR

Drugstore giant CVS Caremark turned heads earlier this month when it announced that it would stop selling tobacco products, despite the fact that the decision is expected to cost the company $2 billion in annual sales. It’s a landmark decision for healthcare and retail. But what does it mean for corporate social responsibility? A lot, […]

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What’s Missing From Sustainability Communication

Too often, businesses rely only on numbers when communicating about their sustainability commitments. This has started to change, as companies like Chipotle have come to recognize the power of storytelling for sustainability. But stories alone may not be enough, either, write Matt Polsky and Claire Sommer in a recent article published by Sustainable Brands.   […]

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Fifty Shades of Green: Segmenting the Green Consumer

Marketers often lump green consumers into a single catch-all category: consumers either care about environmental and social impact, or they don’t. But new research featured in CSR Wire reveals a new segmentation scheme that can help companies better distinguish between different types of consumers within the green bloc. The 2013 Cone Communications/Echo Global CSR Study […]

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The Customer Has to Come First in Sustainability Communication, Too

Usually, marketing and communication professionals treat stories about brands’ sustainability commitments like any other marketing material: they push them forward with a pre-determined message in mind. But what marketers are coming to realize, writes Andrea Learned in a recent CSR blog post, is that the messages consumers draw from these stories don’t always match what […]

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