Tag Archives: corporate social responsibility
blog-sustainability story-4.1.15

How to Tell a More Compelling Sustainability Story

As more companies embrace sustainable business practices as both smart and ethical, they are sharing their efforts and touting their accomplishments – and rightfully so. It’s important for consumers to know that companies are tackling social and environmental issues – in fact, as this article in the Guardian points out, 83% of millennials want companies […]

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Carter Roberts

Strengthening the Link Between Business and Conservation

More and more companies are striving to make sustainability part of their business. But meeting their commitments can be a challenge – especially if their supply chains involve commodities like timber, beef, or palm oil that can have serious environmental impacts. In this GreenBiz article, Carter Roberts, CEO of World Wildlife Fund, explains how his […]

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What Apple’s Climate Decision Means for Climate Communicators

Apple made a bold announcement about the company’s stance on climate earlier this week: climate deniers need not invest. According to a recent Climate Progress article, CEO Tim Cook told shareholders last week in response to criticism from a conservative think tank that the company “want[s] to leave the world better than we found it.” […]

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Fifty Shades of Green: Segmenting the Green Consumer

Marketers often lump green consumers into a single catch-all category: consumers either care about environmental and social impact, or they don’t. But new research featured in CSR Wire reveals a new segmentation scheme that can help companies better distinguish between different types of consumers within the green bloc. The 2013 Cone Communications/Echo Global CSR Study […]

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The Customer Has to Come First in Sustainability Communication, Too

Usually, marketing and communication professionals treat stories about brands’ sustainability commitments like any other marketing material: they push them forward with a pre-determined message in mind. But what marketers are coming to realize, writes Andrea Learned in a recent CSR blog post, is that the messages consumers draw from these stories don’t always match what […]

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01.13.14 CompaniesTalkClimate_square

Want to Win Consumers’ Trust? Be Transparent About Climate.

More than 80 percent of Americans say they would trust companies more if they were more transparent about their climate change efforts, according to a new study released last month recently featured in the Holmes Report. The study, conducted by Research + Data Insights on behalf of Hill + Knowlton Strategies and the Environmental Defense […]

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The Science of Getting People to Do Good: Pay-What-You-Want Pricing and Charitable Giving

The Science of Getting People to Do Good: Pay-What-You-Want Pricing and Charitable Giving

In Stanford Graduate School of Business' exploration of "shared social responsibility," they feature a report that indicates corporations and charities may have a win-win opportunity.  When consumers are given the freedom to choose their own price and told a portion of the money will go to a charity, the study "points to the strong possibility" […]

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CSR As Branded Content

CSR As Branded Content

According to this Marketing: Green post, CSR must be more than a commitment by organizations to take responsibility for the impact of the businesses; it should be branded content that is easily accessed and understood by consumers.  This includes optimizing a company's initiatives for search, being transparent and developing a more defined link between branding […]

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