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Global consumers crave green energy in survey: Vestas

June 29, 2011 by Celina Plaza Comments Off

According a recent TNS Gallup survey, a strong majority of consumers worldwide are saying they want more green energy and are inclined to support companies that are environmentally-friendly, but many are ill-informed about their access to renewable energy and legitimate green products — it is harder than they think. Posted 6.28.2011 on Reuters by [...]

Research, Trends

consumers, green products, renewable energy, TNS Gallup

Clothes Makers Join to Set ‘Green Score’

March 2, 2011 by ecoAmerica Comments Off

This New York Times article announces the Sustainable Apparel Coalition is developing a comprehensive database scoring the environmental impact of apparel production. Later they hope to produce a consumer-facing label for apparel that displays a version of the score. Consequently, shoppers would know the "impact the creation of that clothing has on both people and [...]

apparel, consumers, Environmental Defense Fund, Environmental Protection Agency, Greenpeace, H&M, Hanes, J.C. Penney, Nike, Patagonia, Timberland, Wal-Mart

‘Sustainable’ term still confusing U.S. consumers

October 25, 2010 by ecoAmerica Comments Off

A new study by Technomic finds that the term "sustainable" is still confusing for U.S. consumers. While many Americans understand what "organic" means, they are less clear on what constitutes "natural" or "sustainable", and their inclination to purchase products labeled as such drops accordingly. Read about related findings in this article by Seafood Source's Christine [...]

Trends

consumer trends, consumers, ecoAmerica, environmental communications, foods, Healthy Eating, natural, organic, Seafood Source, Sustainable, Technomic

Is Consumer Confidence in Brand Sustainability Regressing?

September 2, 2010 by ecoAmerica Comments Off

Yesterday in a post on Sustainable Life Media, Thomas Miner reports on a study that finds consumers and top US executives to be less confident that businesses are committed to sustainability overall. The survey sampled 2,605 adults and 304 executives. Most interestingly, the executives reported that a major barrier to embracing sustainability is the difficulty [...]

Trends

Americans, consumers, executives, green, life cycle, survey, sustainability, sustainable life media

Businesses Fail To Engage Consumers on Environmental Issues

May 20, 2010 by ecoAmerica Comments Off

According to the 2010 Cone Shared Responsibility Study, 84% of respondents think that they can help companies create products that benefit consumers, business and society but only 53% think that companies are effectively engaging them in those companies initiatives, products and services. Americans seem incredibly interested in being involved in the process of greening corporations [...]

Trends

cone research, consumers, environmental leader, green business, green consumers, green products, green survey, shared responsibility stude

Trends

consumers, Corporate Social Responsibility, CSR, sustainability

Global consumers crave green energy in survey: Vestas

Clothes Makers Join to Set ‘Green Score’

‘Sustainable’ term still confusing U.S. consumers

Is Consumer Confidence in Brand Sustainability Regressing?

Businesses Fail To Engage Consumers on Environmental Issues

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Global consumers crave green energy in survey: Vestas

Clothes Makers Join to Set ‘Green Score’

‘Sustainable’ term still confusing U.S. consumers

Is Consumer Confidence in Brand Sustainability Regressing?

Businesses Fail To Engage Consumers on Environmental Issues

CSR As Branded Content

Blogroll

Subscribe to ecoAffect.org