Tag Archives: consumer
2013-09-02-gaspumphandlesmall

Removing Blocks to Climate Change Solutions

This Huffington Post column by Rob Shirkey delves into some of the psychological blocks to implementing climate change solutions. Human behavior change has a number of limitations on it based on deep neurological wiring. Shirkey suggests an interesting idea based on past successes with smoking eradication: warning labels (in his case, the Canadian example.) Would […]

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FTC 'Green Guides' Revised To Clear Up Misleading Environmental Claims On Products

FTC ‘Green Guides’ Revised To Clear Up Misleading Environmental Claims On Products

This week the Huffington Post reports that the FTC has released the revised guidelines for "eco-friendly" products that we previously blogged about a few months ago. The new measures include rules for when to use "degradable," "carbon offset" and "environmentally friendly" among others. The new Green Guides say companies will need "competent and reliable scientific evidence" […]

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Green Marketing More of a Trend Than a Fad

Green Marketing More of a Trend Than a Fad

MediaPost presents some interesting finds from a recent Green Marketing study released by Environmental Leader and MediaBuyerPlanner. Some of the most interesting finds include: 82% of companies intend to spend more on green marketing in the future; 46% of those in Management and 28% of those in Marketing at companies, think that green marketing is […]

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Greener Pastures Ahead? Five Trends You’ll See in 2010

Greener Pastures Ahead? Five Trends You’ll See in 2010

Suzanne Shelton of the Shelton Group gives us a glimpse of different green consumer trends that she anticipates for 2010. The trends include "waste not, want not" messaging gaining significance, consumers disappointed by their home energy savings, continuing decline of implementation of the easiest home energy saving behaviors and more. (more…)

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Greenwashing’s Two-Edged Sword

Greenwashing’s Two-Edged Sword

Bill Roth, triplepundit, provides great context of the impact that greenwashing has had on businesses that are debating sharing their greening efforts, companies and nonprofits that have partnered on a promotion and consumers' response to green products and services. He emphasizes that consumers and businesses are still in the midst of understanding and accepting green […]

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