Tag Archives: consumer trends

‘Sustainable’ term still confusing U.S. consumers

A new study by Technomic finds that the term "sustainable" is still confusing for U.S. consumers.  While many Americans understand what "organic" means, they are less clear on what constitutes "natural" or "sustainable", and their inclination to purchase products labeled as such drops accordingly.  Read about related findings in this article by Seafood Source's Christine […]

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