Tag Archives: consumer marketing
Green Brands

The Best Way to Reach Eco-conscious Consumers

As the number of people who care about climate change grows, so does the market for sustainable products. Where once this was a niche category for high-income urbanites, now there are goods and services available at all price points, and major brands are coming into the market. With more and more “green” items on the […]

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Emotion vs. Action: Engagement Lessons from Unilever

In this recent Sustainable Brands post, James Payne uses Unilever’s Project Sunlight campaign as a case study to tease out four lessons that brands can use to better engage customers around sustainability. The campaign, launched late last month, uses the idea of bringing a child into the world as a platform to simultaneously draw attention to […]

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