Tag Archives: Connecting on Climate: A Guide to Effective Climate Change Communication
Lyndon B. Johnson

50 Years of Climate Communications – What Have We Learned? And How Can We Improve?

On November 5, 1965, President Lyndon Johnson received the first official warning about the dangers of climate change. 50 years later, we still face challenges in communicating the scientific evidence of climate change and the urgency of finding solutions. In this Forbes article, weather and climate expert Dr. Marshall Shepherd outlines four key communication hurdles […]

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New Study: Highlighting Co-Benefits Helps Motivate Climate Action

In our climate communications research, we’ve learned that emphasizing the co-benefits of climate solutions can make people more likely to support climate action. This is true whether or not a person believes climate change is happening. A new study recently published in Nature Climate Change echoes those findings. In a survey of 6,000 people from […]

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Using Social Science to Encourage Climate-Friendly Behavior

At ecoAmerica, we are strong believers in the value of psychographic, social science, and communications research in finding effective ways to engage people on climate issues. It appears President Obama shares this view. As this Scientific American article reports, he has requested that federal agencies use behavioral science insights to help increase participation in energy […]

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blog-renewable energy subsidies-9.15.15

Will Subsidizing Clean Energy Build Support for Cap-and-Trade?

A carbon tax – particularly a revenue-neutral one – is considered by many experts to be our best weapon against climate change. However, a new paper by researchers at U.C. Berkeley suggests that investing in clean energy first might be the better approach. (Read the Phys.Org article about the paper below.) The authors found that […]

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climate conversation

3 Ways to Improve Your Climate Conversations

As climate communicators, our goal is to get other people to care about the issue as much as we do. However, starting and maintaining a productive conversation can be challenging. This article from the 10:10 climate change campaign points out some reasons why – people may change the subject, or get defensive, or you end […]

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How Metaphors Helped Make Pope Francis’ Climate Encyclical Go Viral

Pope Francis’ recent encyclical about climate change was 183 pages long, yet he was able to get his main points clearly across to millions of people. How? By choosing a few key phrases and sending them out through Twitter and other media outlets. As this Forbes article explains, the Pope’s twitter account, @Pontifex, tweeted out […]

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10 Psychological Insights That Will Improve Your Climate Communications

Why aren’t more people concerned about or actively fighting climate change? A big reason is human psychology.   A new article in Grist points out 10 qualities of human nature that can cause people to tune out or downplay climate messages. For example, people don’t respond to threats that seem distant or abstract, they tend to […]

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The Importance of Emphasizing the Positive in Climate Communications

A recent discussion at MIT focused on one of our favorite communication strategies: leading with solutions. As the panelists explained, the debate gets much less polarized when audiences are presented with positive actions they can take – and even more so when those solutions align with their values and identities. Republicans, for example, are far […]

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Could Ethics Be the Key to Shifting the Climate Debate?

In discussions about climate change, emphasizing science, the environment, or politics can be polarizing. However, common ground can often be reached by appealing to people’s sense of right and wrong. In a new Reuters poll, 66 percent of respondents said world leaders are morally obligated to address climate change, and 72 percent said they felt […]

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5 Insights That Make Climate Communication Easier

The science on climate change is clear, the benefits of climate solutions are ever more apparent – so why is this subject still so hard to talk about? As this Huffington Post article explains, all too often climate communications are overwhelming, polarizing, and abstract. As a result, people tend to tune out. The article highlights […]

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