Tag Archives: cone survey
Cause Marketing's Still All to the Good

Cause Marketing’s Still All to the Good

This week, Adweek is reporting on a recent survey by Cone LLC, an Omnicom Group, that finds consumers still want companies to be engaged with good causes and will reward those that rise to the occasion. In fact, 64 percent of respondents said they believe companies have "responded well to social and environmental issues during […]

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