On his blog, Greenway Communique, Nathan Schock advocates ecoAmerica‘s approach to connect directly to the public by building solutions that are developed based on mainstream Americans’ values and beliefs. He believes this approach will bring about real change in the movement. Posted 7.7.2011 on Greenway Communique by Nathan Schock The latest report from [...]
Read moreHungary’s Red Sludge Spill: The Media and the Eco-Disaster
This post, from Yale's Environment 360 blog, posits that the more 'photogenic' the disaster, the more media coverage it gets. People respond to disasters they can see with their own eyes, particularly those with a high "yuck factor".
Read moreTime for an Energy Efficiency Makeover
In her blog, Good Green PR, Caroline Wilson notes that the concept of energy efficiency is not "the most sexy subject in the world." As was the opinion of a recent keynote speaker at an energy efficient conference she attended. Although improving energy efficiency at home and around the office could improve the environment and [...]
Read more“ClimateGate”: A Catchphrase That Instantly Flips the Frame On Climate Scientists
Matthew Nisbet furthers the discussion of climate change framing to the recent "ClimateGate" spin and its impact on Copenhagen. He comments that climate skeptics, not environmental groups, are using the "public accountability" frame right with the goal of evoking the idea that the climate scientists were doing something wrong and hid it. Framing is powerful [...]
Read moreThe Psychology of Climate Communications
The Center for Research on Environmental Decisions (CRED) at Columbia University and the American Psychological Association have both recently released comprehensive research reports on the psychology of climate change. Both of these pieces of research can inform and enhance any communications on climate. Those of us who work to change awareness, attitudes and values on [...]
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July 7, 2011






Freedom of Information Not Allowed Here
by ecoAmerica’s Special Projects Director Judy Mills I am not a conspiracy theorist. I am just a dyed-in-the-wool communicator. Asked too may questions as a child. Majored in communications as an undergraduate. Worked as a newspaper and magazine journalist before my career in conservation. And I am gobsmacked about the major bits of news [...]
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