Tag Archives: Co.Exist
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Tapping into Viral Memes to Boost Climate Change Positioning

A recent post from Co.Exist highlights Joe Brewer and Balazs Karafiath, partners of San Francisco consultancy DarwinSF, who say that “Global Warming is a Virus.” The post explains the popularity of memes, their ability to go viral in a short amount of time, and how this strategy can be employed in climate change communication. Brewer […]

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