Tag Archives: Clorox
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Will American Consumers Ever Go Green?

This GreenBiz.com article reports that during the recent FORTUNE's Brainstorm Green conference "green consumer" panelists stated that U.S. consumers are actually "greenwashing their own behavior"; they claim to be "conscious consumers," but in reality consumers are not readily embracing greener selections and are "confused by a plethora of eco-labels and competing claims."  As a solution, […]

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America's 10 Greenest Brands?

America’s 10 Greenest Brands?

 A survey of 5,000 consumers on green products, companies and brands also ranked the U.S.' greenest brands.  Green Works came out on top, a more mainstream green brand, and then Burt's Bees.  Clorox seems to be firmly establishing itself as the company average Americans can turn to and recognize for green products. (more…)

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Green Works Becomes a Green Brand Leader

Green Works Becomes a Green Brand Leader

This post discusses the success of Clorox's Green Works product line and its recognition as a top green brand and ownership of part of the cleaning products market in such a short time.  It succeeds because it doesn't fall into some of the traps other natural cleaning products do.  It's mainstream, it's affordable and it […]

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Clorox Green Works, Burt’s Bees, Tom’s of Maine Top U.S. Green Brands

Clorox Green Works, Burt’s Bees, Tom’s of Maine Top U.S. Green Brands

  The 2009 Global Green Brand study rated the top U.S. green brands and Clorox Green Works came out on top followed by Burt's Bees, Tom's of Maine, S.C. Johnson & Son and Toyota.  Consumers across the board agreed that green products cost more than the alternative. (more…)

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Green Marketing Shakeout in 2008

2007 was a breakout year for green marketing. High visibility marketing efforts from giants like GE and Wal-Mart moved into full steam and buzz around green marketing jumped dramatically… That may be about to change.

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