Tag Archives: Climate Outreach & Information Network

Crafting New National Narratives On Climate Change

One of the biggest challenges climate communicators face is devising messages that resonate with a broad swath of the public. New research from the Climate Outreach & Information Network, however, suggests that framing climate change in terms of national identity and national values can be a powerful way to build support for solutions.   Interestingly, […]

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Improving the Outreach Effectiveness of the IPCC’s Reports

Over the past nine months, the Intergovernmental Panel on Climate Change has released policy summaries for three separate reports about climate science, impacts, and mitigation. Yet the IPCC’s less-than-optimal public communications strategy means that the reports are not as effective in catalyzing change as they could be, says a new report by the Climate Outreach […]

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One of the Best Ways to Frame Climate Change? Tie It to What People Love

One of the most effective ways to frame climate change may be to tie it to what people love. That’s the top-line finding of a new report just released by the Climate Outreach & Information Network (COIN), a UK-based think-tank. COIN conducted workshops with Brits around the country to determine the most powerful climate change […]

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River Thames Floods West Of London Threatening Thousands Of Homes

Can Extreme Weather Build Support for Climate Solutions?

Some climate advocates have been quick to identify extreme weather as a no-brainer tool to build support for climate solutions. Yet a new research report released this month by the Climate Outreach & Information Network (COIN) reveals that the story is more complicated than that. Extreme weather events — such as hurricanes, wildfires, and floods […]

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