Tag Archives: climate communications
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Promoting Climate Solutions Without Mentioning “You Know What”

How do you tackle an important issue that you can’t even talk about?   For local officials in conservative communities, addressing the ever-more-visible impacts of climate change requires a delicate balance. Ignoring their regions’ vulnerabilities is not an option – but in many cases, neither is uttering the words “climate change.” So polarizing and politicized […]

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4 New Insights That Will Change the Way You Talk About Climate

Climate change has been getting lots of media coverage lately – unfortunately, it’s not the kind of attention we’d like to see. With President-elect Trump and many of his advisors publicly expressing doubt about climate science, climate advocates have their work cut out for them.   Fortunately, help has arrived in the form of four […]

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Is Climate Going Off the Rails?

Dan Miller is Managing Director of The Roda Group, a venture capital group focused on clean technology. On his ClimatePlace blog, he will be discussing not only the latest climate science and solutions, but also the challenges of communicating this most important of subjects to the public.   While climate communicators debate how to get […]

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Climate Engagement: 3 Creative Ways to Make People Care

Why is talking about climate change so daunting? Many reasons. It’s vast and scary, while also seeming abstract, impersonal, and remote. When the average person’s frame of reference is their neighborhood, community, or state, it’s difficult to scale up one’s thoughts and concerns to 196.9 million square miles of planet. (That number itself is essentially […]

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Climate Change Messages Are Hitting The Mainstream – But They Could Be Much Stronger

Over the past twelve months, governments have made enormous progress in working towards climate change solutions. The historic international agreement reached in Paris at COP 21, unprecedented bilateral agreements made between China and the United States to reduce emissions, President Obama’s Clean Power Plan focusing on transitioning to renewables in states and regions, and even […]

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Personally Speaking: Why Effective Climate Messaging Starts With People

At a social media conference not long ago, I sat in on a panel discussion on best practices. Be timely and responsive, the panelists advised – but above all, be human. Even when acting as the Twitter or Facebook voice of a brand or corporation, it’s important to remember that social media engagement is still […]

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Want to Make Climate Impacts More Relatable? Start With Water

When an issue is as big and abstract as climate change, how can we make it easier for people to grasp? One of the best ways is to point to local impacts and tell personal stories that help people visualize how climate change is impacting people right now. And whether it’s a flood caused by […]

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How Faith Leaders Can Help Americans Collectively Visualize Climate Change

Try to envision climate change. What does it look like and how does it make you feel? If you’re like most Americans, climate change is still an abstraction, something happening in “other places, to other people, at some point in the distant future.” Princeton University social psychologist Sander van der Linden contends that climate change […]

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Vote for ecoAmerica’s Workshop at SXSW Eco!

ecoAmerica is excited to announce our proposal to lead a climate messaging workshop at SXSW Eco in Austin, Texas this coming October. And, we’re asking for your help to make this workshop a reality. As part of the panel-picking process, we need your vote!   The workshop is designed to share our latest research on […]

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Reframing Climate Change – What Works Best

Our goal here at ecoAmerica is to find the best ways to engage Americans on climate issues. One of the approaches we advocate is to frame climate issues in new ways that grab people’s attention and strike a chord. But does it work? This Vox article seems to say no – but only at first. […]

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