Tag Archives: climate change messaging
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New ecoAmerica Guide: 15 Steps to Create Effective Climate Communications

Along with politics and religion, climate change is high on many people’s lists of “Topics to Avoid.” It can certainly be challenging to talk about, since the issue has become so highly polarized and partisan – but as global temperatures continue to rise and carbon in the atmosphere continues to increase, it’s more important than […]

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7 Tips for Telling Better Climate Change Stories

A big part of our mission here at ecoAmerica is discovering and sharing the most effective climate change messages. We use social science and marketing research to find out what approaches resonate best with average Americans. This Grist article echoes many of the best practices we recommend.   Rather than calling out someone as a […]

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Are Your Visuals Undermining Your Climate Message?

The power of an image to engage and inspire people is enormous – but if you don’t choose the right visual, you run the risk of alienating rather than appealing to your audience. For example, polar bears were once the poster children for climate change – who doesn’t want to help an adorable polar bear, […]

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