Tag Archives: climate awareness
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American Climate Metrics Survey 2016: Children, Morality, and Responsibility Top American Climate Concerns

  According to the American Climate Metrics Survey 2016, 87% of Americans feel a moral responsibility to create a safe and healthy climate for themselves and their children. They also support charging polluters a fee on the pollution they create, and see the personal benefits of climate solutions.   The concern that Americans have about […]

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New Record: 65% of Americans Accept That Climate Change Is Caused by Human Activity

The U.S. may have reached an important tipping point for climate action. According to a new Gallup poll, concern about climate change is at its highest level in eight years, with 64 percent of respondents saying they worried “a great deal” about the warming planet.   Other climate opinions reached entirely new levels: 41 percent […]

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Why Climate Coverage Fails to Engage Audiences (and How That Can Be Improved)

2015 was arguably the most newsworthy year ever for the climate movement – but except for major events like Pope Francis’ encyclical and the COP21 summit, climate change actually suffered from a lack of media coverage. As this Huffington Post article explains, many climate experts and journalists feel climate change gets far less attention in […]

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How to Reach the 40 Percent of Global Citizens Who Have Never Heard of Climate Change

As climate communicators, we’re always seeking to better understand what shapes beliefs and opinions about climate change. A new global study helps shed light on this question. Specifically, it explores the factors that contribute to a) climate awareness and b) how big a risk climate change is perceived to be.   As this Washington Post […]

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