Tag Archives: Cause Marketing
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Values+Problem+Solution = Climate Action

In today’s fast-paced, information-heavy, web 2.0 world, messages need to be concise and repeatable. And according to this Climate Access article, climate communication is no exception. Within the piece, Resource Media offers the formula for an effective climate message: build an emotional connection (value) + describe a clear threat to something we care about (problem) […]

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Cause Marketing Appeal: 83% of Americans Wish Brand Would Support Causes

A recently released Cone Cause-Evolution Study reports a staggering 83% of Americans, a figure that has doubled since 1993, say they want brands to support causes. For marketers, it offers a clear path for improving brand affinity. Additional stats on cause marketing growth are below and for more information on how to decide what cause […]

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New Approach for Environmental Orgs Speaks Directly to the People

Major environmental organizations are recognizing they need new, modern strategies for changing public sentiment on the environment. Traditional thinking of having to sell the same lengthy information fact sheets to everyone is being pushed aside; news ideas, such as capitalizing on the younger generation’s hunger to fight for their future and connecting with specific audiences […]

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Cause Marketing's Still All to the Good

Cause Marketing’s Still All to the Good

This week, Adweek is reporting on a recent survey by Cone LLC, an Omnicom Group, that finds consumers still want companies to be engaged with good causes and will reward those that rise to the occasion. In fact, 64 percent of respondents said they believe companies have "responded well to social and environmental issues during […]

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Stand By Your Cause: What Marketers Can Learn From Dawn’s Involvement In The Gulf Oil Spill

Stand By Your Cause: What Marketers Can Learn From Dawn’s Involvement In The Gulf Oil Spill

We've all seen the Dawn commercials where rescue workers are cleaning oil-drenched birds in dish gloves, and presumably saving these animals' lives. In this Triple Pundit article by Jacquie Ottoman, we learn that since the BP oil spill, Dawn has been thrust into the spotlight, and that they've managed to stick by their brand, despite […]

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