Tag Archives: brands
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The Customer Has to Come First in Sustainability Communication, Too

Usually, marketing and communication professionals treat stories about brands’ sustainability commitments like any other marketing material: they push them forward with a pre-determined message in mind. But what marketers are coming to realize, writes Andrea Learned in a recent CSR blog post, is that the messages consumers draw from these stories don’t always match what […]

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5 Benefits of Collaboration for Sustainable Brand Builders

5 Benefits of Collaboration for Sustainable Brand Builders

Dave Rochlin, CEO of ClimatePath, posts on the benefits of collaborating with other businesses and organizations when developing green brands. Benefits include a shorter learning curve, greater credibility, lower costs and potential solutions for larger problems. ecoAmerica's own programs are built around a strong partnership model that allows each organization/company to benefit and participate. (more…)

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Brands and Culture, Symbiotic?

Brands and Culture, Symbiotic?

The article below discusses the need for marketers and communicators to take culture into account when establishing any brands.  Furthermore, powerful brands are able to become a part of culture because they actually make people's lives better. (more…)

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How to Build Great Brands in Cleantech

How to Build Great Brands in Cleantech

A new report and article from the UK highlights some of the brand challenges and opportunities inherent in the clean tech sector. Challenge – The sector is highly scientific and complicated. Challenge – Getting the story right for investors and customers. (more…)

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