Dave Rochlin, CEO of ClimatePath, posts on the benefits of collaborating with other businesses and organizations when developing green brands. Benefits include a shorter learning curve, greater credibility, lower costs and potential solutions for larger problems. ecoAmerica's own programs are built around a strong partnership model that allows each organization/company to benefit and participate.
Read more
Tag Archives: brands
Brands and Culture, Symbiotic?
October 15, 2009 
Comments Off
The article below discusses the need for marketers and communicators to take culture into account when establishing any brands. Furthermore, powerful brands are able to become a part of culture because they actually make people's lives better.
Read moreHow to Build Great Brands in Cleantech
May 5, 2009 Comments Off
A new report and article from the UK highlights some of the brand challenges and opportunities inherent in the clean tech sector. Challenge – The sector is highly scientific and complicated. Challenge – Getting the story right for investors and customers.
Read moreFollow:
-
He Speaks for the Snow: Erik Blachford on Climate Change and the Ski Industry
-
New Nature Rocks Website Offers New Paths to the Outdoors
- Yale Poll: Climate Change Belief Drops 7%, Likely Influenced by Cold Winter
-
Vote for ecoAmerica at SXSW Eco
-
Best Practices: Learning from the Human Rights Campaign’s Social Media Sweep
-
Global Warming Isn’t All Science: The Emotional Side to Earth’s Climb In Temperature
-
Climate Shift: Controversy and Teachable Moment
-
College Green Rating with the Princeton Review
-
Solution as Problem?: Sociologists on the Climate Wars
-
Leveling the Field
- Marcacci Communications: [...] Hundreds of US colleges creating a clean ene...
-
Martin Lack: Thanks for posting this, Celina. I first came acr...
-
Theresa Silveira: Hi - Thank you. I now have the information. I lo...
-
Celina Plaza: Hi Theresa, The link has been updated. You shoul...
-
