In a recent post on The Street, Eric Rosenbaum reveals that a new AP poll has people approving of the way BP is handling the oil disaster – up 15% to 33% from June until now. The poll also conveys that "concerns from Americans have turned to some of the longer-term environmental and human health issues, as anger [...]
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Tag Archives: BP
At Politico, Rating Enviros’ Strategy on Oil Spill
June 15, 2010
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Matthew Nisbet, Framing Science, and Politico analyze the way that the environmental movement has responded to the oil spill, and in particular, to Obama's handling of the disaster. Nisbet explains that enviros are generally letting the mainstream news media do the work of communicating the need for action and accountability. The point is made and [...]
Read moreBP’s Tony Hayward Speaks in TV Ad
June 9, 2010
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Yesterday we posted on the Google Ads that BP has purchased in response to the crisis. AdAge has the television spot that BP rolled out. In it BP takes responsibility for the spill but attempts to communicate the great efforts that the company is taking to clean it up. They are making an effort to [...]
Read moreBP Spins Oil Spill by Buying Google Ad Words
June 8, 2010
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Environmental Leader writes that in reaction to the impact the BP oil spill has had on public opinion, one of the tactics BP is using to combat further negative response, is to buy up "oil spill" and other adwords within Google and Yahoo's ad networks. The ads which come up use the tagline, "how BP [...]
Read morePoll: Majority Now Opposes More Offshore Drilling
June 7, 2010
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Along with many others, we've been waiting to see what the impact of the oil spill would be on public opinion towards offshore drilling. A recent CBS News poll reveals that 51% of Americans now oppose offshore drilling, an increase from 41% one month ago. Though 40% of Americans still favor increased offshore drilling, that [...]
Read moreWho are the 22% of Americans Who View BP Favorably?
June 3, 2010
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EnviroKnow attempts to find out who the 22%of Americans that have a favorable view of BP are. They find that conservatives, males and those over the age of 65 are more likely to have a favorable view of BP, interestingly the same group that supported offshore drilling. The greatest demographic indicator of favorability was race [...]
Read moreFor BP, Environmental Disaster Equals Business Disaster
May 3, 2010
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There was no way that BP was going to be able to survive the catastrophe of their recent oil spill without backlash because of their "beyond petroleum" and earth-friendly messaging. AdPulp examines the situation from a brand perspective for BP. BP is trying to stem the negative press by positioning the company on the same [...]
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