Tag Archives: blog
ecoaffect_feature

ecoAmerica’s New Blog: Your Path To Change

A special announcement by ecoAmerica Posted 5.31.2011   Today we are proud to announce the launch of ecoAmerica’s new blog, ecoAffect.org. The blog is more than just a new name and design. It is a reaffirmation of our philosophy, a redoubled effort to fulfill our mission to “start with people” on our collective journey up […]

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Sign a Petition, Save the Environment, All with QR Codes

Sign a Petition, Save the Environment, All with QR Codes

This is a post from a relatively obscure and specific blog about bar codes. However it presents some interesting information about a very successful green marketing campaign that's being run in part by Canada's REI equivalent, Mountain Equipment Co-op (MEC). The campaign, called "The Big Wild" is executed with large QR Codes (matrix barcodes) that […]

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At Politico, Rating Enviros' Strategy on Oil Spill

At Politico, Rating Enviros’ Strategy on Oil Spill

Matthew Nisbet, Framing Science, and Politico analyze the way that the environmental movement has responded to the oil spill, and in particular, to Obama's handling of the disaster. Nisbet explains that enviros are generally letting the mainstream news media do the work of communicating the need for action and accountability. The point is made and […]

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The Green Consumer, 1990-2010

The Green Consumer, 1990-2010

In 1990, Joel Makower authored, "The Green Consumer." The book, which provided varied insights into the green consumer and developing green marketplace, spurred a discussion that is still going on today. Makower makes the point that despite the technological and other advances of the past twenty years, the green consumer marketplace hasn't grown at the […]

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The ecoAmerica/blog

The ecoAmerica/blog

As you can see, we have refreshed the look and layout of the ecoAmerica blog.  The revamp will make it easier for you to find compelling information and effective ideas to inform your marketing initiatives.  Take a look around, read some posts, bookmark it and come back frequently, because we post daily.  We hope that […]

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