Tag Archives: beyond petroleum

Poll: Majority Now Opposes More Offshore Drilling

June 7, 2010 by ecoAmerica Comments Off

Along with many others, we've been waiting to see what the impact of the oil spill would be on public opinion towards offshore drilling. A recent CBS News poll reveals that 51% of Americans now oppose offshore drilling, an increase from 41% one month ago. Though 40% of Americans still favor increased offshore drilling, that […]

Read more
Trends
, , , , , ,

Who are the 22% of Americans Who View BP Favorably?

June 3, 2010 by ecoAmerica Comments Off

EnviroKnow attempts to find out who the 22%of Americans that have a favorable view of BP are. They find that conservatives, males and those over the age of 65 are more likely to have a favorable view of BP, interestingly the same group that supported offshore drilling. The greatest demographic indicator of favorability was race […]

Read more
Trends
, , , ,

For BP, Environmental Disaster Equals Business Disaster

May 3, 2010 by ecoAmerica Comments Off

There was no way that BP was going to be able to survive the catastrophe of their recent oil spill without backlash because of their "beyond petroleum" and earth-friendly messaging. AdPulp examines the situation from a brand perspective for BP. BP is trying to stem the negative press by positioning the company on the same […]

Read more
Trends
, , , , , ,