Tag Archives: Ben & Jerry’s
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Ben & Jerry’s New Flavor Sends a Powerful Climate Change Message

With something as abstract as climate change, metaphors can be a powerful communication tool. One great example is the campaign for Ben & Jerry’s new ice cream flavor, “Save Our Swirled,” which helps raise awareness of the need to act against global warming. The video that accompanies the new flavor shows what a 2-degree rise […]

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