Tag Archives: Apple
Apple sustainability initiative

How the World Wildlife Fund Is Helping Apple Go Even Greener

Tech giant Apple already gets high marks for sustainability – Greenpeace’s 2015 Click Clean Report, released this week, named it the greenest tech company in the world. But Apple isn’t stopping there. As ClimateProgress reports, the company recently announced a new goal of getting 100 percent of the paper for its packaging from sustainably managed […]

Continue reading
031014AppleTimCook_Square

What Apple’s Climate Decision Means for Climate Communicators

Apple made a bold announcement about the company’s stance on climate earlier this week: climate deniers need not invest. According to a recent Climate Progress article, CEO Tim Cook told shareholders last week in response to criticism from a conservative think tank that the company “want[s] to leave the world better than we found it.” […]

Continue reading
jobs

You Want To Motivate People to be Green? Take Notes from Steve Jobs.

There needs to be a shift in strategic thinking if we’re going to trigger action in Americans. The green movement’s current common method of using reason and intellect is well-intentioned, but not working. Emotional connection was Apple’s key to success, and could be key to how we motivate people to support the cause.   Read […]

Continue reading
3 Ways to Make Energy Efficiency Emotional

3 Ways to Make Energy Efficiency Emotional

In acknowledging that consumers tend to make purchase decisions based on emotional appeal vs. rational need, EnergySavvy did research and found there is a lot that can be done in "applying the lessons of behavioral economics to selling home energy retrofits."  EnergySavvy is helping the U.S. Department of Energy "create an 'emotional tug' for homeowners […]

Continue reading
Bioserie iPhone 4 Cases Made From Plants

Bioserie iPhone 4 Cases Made From Plants

 On September 5th, the blog Digital Trends reported on a new plant-based iPhone cover made by the company Bioserie. According to the post, these biodegradable covers are becoming more and more popular amongst consumers and are being produced by several companies, another of which is called Grove. There are covers in the works for other […]

Continue reading