Tag Archives: adweek
Cause Marketing's Still All to the Good

Cause Marketing’s Still All to the Good

This week, Adweek is reporting on a recent survey by Cone LLC, an Omnicom Group, that finds consumers still want companies to be engaged with good causes and will reward those that rise to the occasion. In fact, 64 percent of respondents said they believe companies have "responded well to social and environmental issues during […]

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Worry Over Global Warming Cools

Worry Over Global Warming Cools

Adweek examines the strategic gap in support for climate change solutions and explains what it means for green marketers. He encourages marketers to break out green behavior and messaging from global warming (which seems like a legislative and not consumer issue). He shows how Copenhagen is unlikely to have an impact on mainstream Americans (similarly […]

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