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The Art of Persuasion: Framing Climate Solutions in Terms of Personal Values

The political divide on climate change is closing – but it still exists. How can climate communicators get beyond partisanship and focus on solutions? One very effective technique is to put yourself in the shoes of your audience, and frame the issue in terms of the values they hold most dear.   As this New […]

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New Report: 2015 MomentUs Leadership Summit: Path to Positive

On May 20-21, ecoAmerica convened the 2015 MomentUs Leadership Summit: Path to Positive, bringing together nearly 200 leaders to build knowledge and collaborate on strategies to inspire and empower climate leadership in America. The leadership group spanned the health, faith, higher education, business and local communities sectors in America, as well as noted environmental leaders […]

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New Demographic Data Shines Light on American Climate Views

A fascinating set of maps newly released from Yale and Utah State University offer a unique perspective on American views on climate change – all the way down to the county level. Some of the findings are encouraging. For example, Americans in 99 percent of U.S. counties believe climate change is happening. Other news is […]

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How to Engage Millennials on Climate Change

It doesn’t matter whether you are creating a marketing strategy or a research report on climate change, putting yourself in the shoes of your audience and understanding their perspective is a critical part of the process. Only if you can think like, feel like and behave like your audience, will you be able to communicate […]

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You Don’t Have to Give Up the Beach to Believe in Climate Change

We all want a piece of the American Dream, and if you live by the ocean, you want to hold on to that piece more than the average person. For the 134 million Americans who will live along 95,000 miles of shoreline by 2020, the notion that a rising ocean due to melting ice caps could […]

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The New Zero Emissions Ford Electric Bike

Ford’s newest vehicle is completely electric and costs under $4,000. An article in the LA Times describes how Ford, looking towards the future and the need for more sustainable products, approached California-based electric bike company Pedego to build a bike that would carry the Ford logo. The result is the $3,695 Super Cruiser, an electric […]

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A National High School Assembly Program Engages Students on Climate Change

The Alliance for Climate Education (ACE) is a non-profit organization that conducts climate education assembly programs in high schools across the country. Their mission is to educate America’s high school students about the science behind climate change and inspire them to do something about it—while having fun along the way. An evaluation of ACE’s entertainment-education […]

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European Leaders Agree to Cut Emissions 40 Percent by 2030

The European Union, already on target to meet its 20% cut in green house gas emissions by 2020, agreed Friday to further reduce emissions by at least 40%, compared to 1990 levels, by 2030. The agreement, discussed in an article by the New York Times, puts the EU ahead of the rest of the world […]

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