The three fourths of Americans that drink coffee are probably being economically affected by climate change. The Bloomberg article below points directly to climate change as the reason coffee prices remain high. Starbucks, noted in the article for having its farms affected, just announced a price hike; Grist’s Christopher Mims thinks this seems rather coincidental. [...]
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Individual Action Can Make A Difference: You Recycle, America Builds Bridges
December 8, 2011
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Here’s a great example of showing how an individual’s green actions can produce a practical product everyone needs: Recycled bottles can be used to make material strong enough to build bridges, railroad ties, and boardwalks. This is great news, but Americans are throwing away the materials to build these; currently the nation only recycles 27.5% [...]
Read more More Consumers Understand Benefits of Being Green and Support Companies that are Reducing Environmental Impact
December 2, 2011
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All efforts to get consumers to understand the benefits of “going green” are starting to pay off. A recent report, The Environment: Public Attitudes and Individual Behavior, reinforces what ecoAmerica has known and built its work upon for the past 6 years: consumer behavior can change. Compared to 1990, Americans that say they have a [...]
Read more GM’s Bold Self-Interest Ads Don’t Fool Consumers
November 17, 2011
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GM marketers must be extremely concerned about losing Gen Y consumers if the company is willing to run a anti-bike campaign, a bold and blatant act of self-interest. The ad, displayed in the article below, seems to be reministant of cigarette ads of the 1950s — appealing to people’s desire to look “cool” with no [...]
Read more Levi’s Customers Show Care about Green In Sales
November 5, 2011
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Levi Strauss is addressing its water usage practices because “it fears that water shortages caused by climate change may jeopardize the company’s very existence in the coming decades by making cotton too expensive or scarce.” So production cost savings were clear, but what the company was unsure about was whether their conservation efforts would change [...]
Read more The Ultimate Brand Changes Its Signature Look for the Environment
October 28, 2011
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Coca-Cola knows its look is as important as its taste, which is why their decision to change the can’s classic red color to white in support WWF’s protection of polar bears is so monumental. No the doubt color change will not go unnoticed by its billions of customers, drawing huge attention to the cause. The [...]
Read more America, Want Some Easy Money ($3.5 Billion!)? Recycle.
October 15, 2011
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No, we’re not talking about $0.05 from recycling your soda bottles. Companies like USell and Gazelle offer consumers an easy, efficient way to get cash for their old electronics. Awareness about these services that tie economic value to waste reduction should be raised. In these economically-challenging times, consumers should be jumping on the chance to [...]
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Global Warming Isn’t All Science: The Emotional Side to Earth’s Climb In Temperature
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Climate Shift: Controversy and Teachable Moment
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College Green Rating with the Princeton Review
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Solution as Problem?: Sociologists on the Climate Wars
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Leveling the Field
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Climate Change Education: The Challenges of Teaching Science in America [VIDEO]
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Declining American (or just Republican?) Support on Green Energy Policies
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Sustainability Education and Economic Development Initiative: Program Review 2012 Released
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Framing Climate Change as a Human Rights Issue
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Care for Personal Health = Care for Global Climate
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Martin Lack: Excellent stuff. I must admit I bought a copy of ...
- Marcacci Communications: [...] Framing climate change as a human rights iss...
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Nick: These are the questions we need answered (like in ...
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Consumers Are Being Duped by Companies’ Green Ranking Greenwashing
Green rankings on companies affect consumer behavior. Many people factor in rankings make purchasing, employment, and financial investment decisions. Companies can obtain strong ratings through regulation compliance and environmental impact reports, but the greatest flaw of this system, pointed out in this Guaridan article, is that the ranking does not factor in a company’s activism [...]
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