A new report by the Natural Marketing Institute, “A Look at Key Sustainability Trends in the U.S.” offers some in-depth and comprehensive findings on the psyche of the green consumer. Based on NMI’s LOHAS segmentation techniques (which stands for “Lifestyles of Health and Sustainability”), this report details findings on price sensitivity, attitudes about bottled water, practicality vs. […]
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2012: The Year Climate Change Got Real for Americans
January 4, 2013 
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This succinct piece of NPR commentary reflects on the extreme drought, unrelenting heatwaves, and, of course, hurricane Americans faced this past year. These first-hand experiences dampened skeptics’ arguments and fueled preparation action. 2012 was a hard lesson for Americans; hopefully 2013 will serve as a time to collectively find answers. Climate Change Gets Real For […]
Read more Bob Perkowitz Speaks at the New Economics Institute’s Conference [Video]
August 29, 2012 Comments Off
This past June ecoAmerica’s Bob Perkowitz spoke at the New Economic Institute’s Strategies for a New Economy 2012 Conference in a session titled Changing the National Conversation through Message, Research, & Communications. In an excerpt of Bob’s speech below, by pulling key insights from his unique blend of expertise in corporate marketing and innovative approaches at […]
Read more Recent Poll shows Teens have a Thirst for Environmental Knowledge
August 2, 2012 Comments Off
A survey, commissioned by Canon U.S.A to kick off their annual Envirothon, investigated where teenagers ages 14 – 18 stand on environmental issues. It found 63% of teenagers agree that the youth is not taking enough action to solve current environmental problems, but a majority of them are willing to do more. Many teens claimed […]
Read more Climate Change is Costing Coffee Drinkers
January 11, 2012 2 Comments
The three fourths of Americans that drink coffee are probably being economically affected by climate change. The Bloomberg article below points directly to climate change as the reason coffee prices remain high. Starbucks, noted in the article for having its farms affected, just announced a price hike; Grist’s Christopher Mims thinks this seems rather coincidental. […]
Read more Consumers Are Being Duped by Companies’ Green Ranking Greenwashing
December 20, 2011 Comments Off
Green rankings on companies affect consumer behavior. Many people factor in rankings make purchasing, employment, and financial investment decisions. Companies can obtain strong ratings through regulation compliance and environmental impact reports, but the greatest flaw of this system, pointed out in this Guaridan article, is that the ranking does not factor in a company’s activism […]
Read more Individual Action Can Make A Difference: You Recycle, America Builds Bridges
December 8, 2011 Comments Off
Here’s a great example of showing how an individual’s green actions can produce a practical product everyone needs: Recycled bottles can be used to make material strong enough to build bridges, railroad ties, and boardwalks. This is great news, but Americans are throwing away the materials to build these; currently the nation only recycles 27.5% […]
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He Speaks for the Snow: Erik Blachford on Climate Change and the Ski Industry
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New Nature Rocks Website Offers New Paths to the Outdoors
- Yale Poll: Climate Change Belief Drops 7%, Likely Influenced by Cold Winter
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Vote for ecoAmerica at SXSW Eco
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Best Practices: Learning from the Human Rights Campaign’s Social Media Sweep
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Global Warming Isn’t All Science: The Emotional Side to Earth’s Climb In Temperature
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Climate Shift: Controversy and Teachable Moment
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College Green Rating with the Princeton Review
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Solution as Problem?: Sociologists on the Climate Wars
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Leveling the Field
- Marcacci Communications: [...] Hundreds of US colleges creating a clean ene...
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Martin Lack: Thanks for posting this, Celina. I first came acr...
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Theresa Silveira: Hi - Thank you. I now have the information. I lo...
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Celina Plaza: Hi Theresa, The link has been updated. You shoul...
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Consumer Demand Incentivizes Fortune 100 to set GHG Reduction and Renewables Commitments [Report]
According to a new report, over half of the Fortune 100 companies have set renewable energy commitments, GHG emissions reduction commitments, or both. Why? Like most motivations behind corporate action, this makes good business sense. One of those motivations is demand and interest from their customers: according to a survey of over 24,000 consumers noted […]
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