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elliotthoffman

How to REV Up Your Clean Energy Engine

REVving Up at VERGE     I recently attended my first GreenBiz VERGE conference. With much anticipation, I looked forward to meeting more of my tribe – those professionals committed to championing businesses to assess and implement plans to use natural resources more efficiently and prevent further damage from climate change.   I am happy […]

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Weather Channel series - The Climate 25

New Weather Channel Series Makes the Conservative Case for Climate Action

For true audience engagement, the messenger is often just as important as (or even more important than) the message. A new series of videos about to be launched by the Weather Channel aims to engage their largely conservative audience by using voices they think their viewers would relate to.   As this Slate article explains, […]

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Ben & Jerry’s New Flavor Sends a Powerful Climate Change Message

With something as abstract as climate change, metaphors can be a powerful communication tool. One great example is the campaign for Ben & Jerry’s new ice cream flavor, “Save Our Swirled,” which helps raise awareness of the need to act against global warming. The video that accompanies the new flavor shows what a 2-degree rise […]

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How to Tell a More Compelling Sustainability Story

As more companies embrace sustainable business practices as both smart and ethical, they are sharing their efforts and touting their accomplishments – and rightfully so. It’s important for consumers to know that companies are tackling social and environmental issues – in fact, as this article in the Guardian points out, 83% of millennials want companies […]

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What Can the Anti-Tobacco Movement Teach Us About Kicking Our Fossil Fuel Addiction?

A dangerous product that has millions of people addicted. A vast industry becoming enormously wealthy off this addiction. A powerful lobby spending fortunes to protect that industry. Does this sound familiar? Fifty years ago, Big Tobacco held much the same position of power and influence as the fossil fuel industry does today. The health sector, […]

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Carter Roberts

Strengthening the Link Between Business and Conservation

More and more companies are striving to make sustainability part of their business. But meeting their commitments can be a challenge – especially if their supply chains involve commodities like timber, beef, or palm oil that can have serious environmental impacts. In this GreenBiz article, Carter Roberts, CEO of World Wildlife Fund, explains how his […]

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Google solar investment

How Companies Are Helping Everyone to Profit From Solar

One of the most effective ways to get people on board with climate solutions is to emphasize the co-benefits – the ways solutions can improve life for multiple sectors of society. Google and SolarCity have just announced a partnership where all involved – the consumers, the companies themselves, and the planet – stand to gain. […]

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Green Brands

The Best Way to Reach Eco-conscious Consumers

As the number of people who care about climate change grows, so does the market for sustainable products. Where once this was a niche category for high-income urbanites, now there are goods and services available at all price points, and major brands are coming into the market. With more and more “green” items on the […]

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Energy Freedom

The Unlikely Merging of Sustainability and Auto Racing

When elections roll around, NASCAR fans are often touted as a symbol of mainstream America. So it’s heartening to discover that this demographic is actually quite eco-friendly – according to a NASCAR poll, 80 percent of fans believe in climate change and 2 out of 3 support personal climate action.   As NASCAR driver Leilani […]

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Kaiser Permanente green energy

Kaiser Permanente Buys Clean Energy to Heal the Climate

More and more Americans are experiencing the physical impacts of climate change – and the health sector is rising to the challenge. They’re working not only towards healthier patients, but healthier hospitals too. Kaiser Permanente, one of America’s leading health care providers, just announced its plan to buy enough renewable energy to cover half their […]

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