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Climate Change Education: The Challenges of Teaching Science in America [VIDEO]

A recent survey by National Science Teacher Association found many science teachers are facing skepticism about climate science — 82% from children, 54% from adults. To enable teachers to keep science in the classroom and controversial social commentary out, Cires, a cooperative environmental science research institute, has developed teacher workshops, curriculum, and lesson plans that [...]

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Framing Climate Change as a Human Rights Issue

If climate change was positioned as a human rights issue, would it have more support and demand to be addressed? This article proposes this as an framing angle, theorizing that if climate change is shown to violate humans rights such as food, water, sanitation, and development, the public and government would be more likely to [...]

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A Consumer-Friendly Solar Project Funded By Consumers

Instead of being dependent on tax incentives or paying for support, a New Orleans start-up has is proposing a free online service that will enable the public to own and control their solar energy choices. The New Orleans community is so supportive of the project that they are willing to invest in it; the project [...]

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Demonstration Purposely Narrowing American View on Energy

In short-lived public demonstration yesterday, the conservative campaign Occupy Occupy D.C. protested against wind turbines, claiming their motivation to stop their use was to protect birds and reduce energy cost. The group promoted coal, holding signs reading messages such as, “Coal: Reliable Cheap Energy.” When the coal advocacy was questioned by pointing out mining’s capabilities [...]

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Nightly News on Climate

Climate scientists may not be able to reach every American, but meteorologists reach millions of Americans every night. Unfortunately, a survey by George Mason University found that only 19% of meteorologists felt confident climate change has been accelerated due to human activity. The Forecasters for Facts campaign has been created to educate the short-term, 10-day [...]

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Cause Marketing Appeal: 83% of Americans Wish Brand Would Support Causes

A recently released Cone Cause-Evolution Study reports a staggering 83% of Americans, a figure that has doubled since 1993, say they want brands to support causes. For marketers, it offers a clear path for improving brand affinity. Additional stats on cause marketing growth are below and for more information on how to decide what cause [...]

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The Art of Using Metaphors for Environmental Communication

When communicating difficult and/or new topics like climate change and fracking, developing simple metaphors with something used in the public’s everyday life can help people absorb the otherwise rather complicated information much easier.   NPR, AP Correspondents: Useful Climate, Fracking Metaphors Cross-post from Yale Climate Media Forum by Bud Ward The pursuit of the ‘perfect’ [...]

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Empowering Americans with Info: An interactive, biggest-polluter map

Any individual can now know what greenhouse gasses are being emitted in their local community and who is responsible for the release of the pollutants within seconds, thanks to a public interactive map created by the EPA. Pollution culprits are being put on display and their level of impact is easy to distinguish and compare. [...]

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