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Rebound in American Engagement on Climate Continues [Report]

According to a new analysis of the Global Warming’s Six Americas surveys, there was a sharp decline in public engagement from the fall of 2008 to January 2010, and a gradual rebound starting in June 2010. The rebound in public engagement has continued: the Alarmed, Concerned and Cautious audience segments once again comprise 70% of […]

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Did We Give Doomsday a Chance?

In this Climate Progress article, Joe Romm pleads a case for using a doomsday tone for persuasive and effective climate change public messaging. He says the prior attempts at this approach were not given their due chance to connect with the public, while current efforts that buffer the gravity of what we’re facing are not […]

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Analysis of American Public Opinion on Climate Finds Stability & Importance in Message

The Strategy Team LTD has released the “Assessing Survey Evidence Regarding American Public Opinion Data About Climate Change” report, conducted for Skoll Global Threats Fund. The report is a scholarly analysis of surveys on American public opinion about climate change including opinion trends over time. Two key findings came from the report: 1. Public opinion […]

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Mapping the Landscape of Audience Research for Climate Protection [New Research]

In the summer of 2012 a study on the landscape of audience research for climate protection was commissioned by the Skoll Global Threats Fund and conducted by Climate Nexus. The study, posted below, was conducted by interviewing practitioners and others working in the field of climate protection, and by collecting and scanning audience research instruments. […]

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Taking Stock: U.S. Climate Engagement [New Research]

Over the past few months, the Skoll Global Threats Fund undertook research and commissioned a number of studies to better understand the current state of public engagement around climate change in the United States. The goal was to explore how the philanthropic sector could empower a more targeted, effective, and evidence-based approach to public engagement […]

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Formulating the Ask: Work Less To Protect Climate [New Research]

Should we be asking Americans to work less? According to new research, if Americans transitioned to a more European style work schedule (i.e. fewer hours, more vacation time), the public would be doing their part to reduce their carbon footprint. Sounds too good to be true? Well, the researchers admit that it’s not so cut […]

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Better the Skeptic You Know… A Skeptic’s Mindset

In this new article by former global warming skeptic and publisher of “Skeptic” Magazine, Michael Shermer gives insight into the mind of a skeptic. Shermer expands upon his 2010 TED speech, encouraging skepticism appreciation. He challenges that skepticism is not necessarily a negative factor; instead, it just represents reasonable caution before receiving enough proof of […]

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The Colbert Climate Word: The New Abnormal

A master at delivering valuable messages to the mainstream by glazing his serious words with comedic delivery, Stephen Colbert recently tackled climate change in his “The Word” segment. Colbert’s attempt to logically reconstruct the “give up” mentality on climate change reveals its illogic, leading him to conclude we’ve reached a “new abnormal.” The Word – […]

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Finding the No-Spin Zone on Climate Change

In this Huffington Post article, Hunter Cutting presents an interesting viewpoint on climate change communication: the challenge and responsibility can be grasped by a child, so why do we get caught in a spin with adults? As Cutting simply states, it’s because global warming isn’t a science problem — it’s a political problem. We know […]

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The Year Climate Change Got Real for Americans [Video]

Supporting an NPR article we recently published of the same title, today we are sharing a powerful video by Peter Sinclair that visually depicts how Americans’ personal confrontation of climate change in 2012 affected their beliefs and concern on climate. 2012: The Year Climate Change Got Real Cross-post from Climate Crocks by Peter Sinclair

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