New Research: Latino Climate Messaging Report and Webinar
Climate change is not a new issue for Latinos. More than 60 percent of U.S. Latinos live in the states most affected by air pollution, high temperatures, flooding, and other climate impacts, making them disproportionately vulnerable to health and economic risks. As a result, Latinos – especially Spanish-speaking Latinos – are aware of and support climate solutions considerably more than Americans overall.
In light of the recent election, it’s more important than ever that Latino voices are heard, and that climate change remains an urgent priority amid many other valid and serious concerns. At 15 percent of the U.S. population, Latinos have the political and cultural power to help move America in the right direction. Our research has found that they are highly motivated to take action, and looking for ways to advocate. What’s needed now is the right message to help Latino leaders build on that intensity and engage Latinos on solutions.
ecoAmerica’s research team, along with Lake Research Partners, conducted intensive research to determine the words, phrases, and narratives that are most effective in activating Latinos on climate change. This multi-phase project qualitatively and quantitatively explored ways to relate climate change to personal, closely held Latino values. The findings from this study, along with the messaging insights from our 2016 National Latino Climate Leadership Forum, have been synthesized into a new report, Let’s Talk Climate: Messages to Motivate U.S. Latinos.
Join us on Thursday, December 1st from 1pm – 2pm ET for a free webinar sharing these findings. We’re excited to announce that Adrianna Quintero, Founder and Executive Director of Voces Verdes, and Jonathan Voss, Vice President of Lake Research Partners, will be joining us as presenters.
You’ll have the opportunity to:
- Learn how to link climate change to closely held Latino values and beliefs
- Design effective, culturally relevant communications using research-tested themes and language
- Participate in a live Q&A session