Why Ordinary Citizens Are the Key to Effective Climate Action
ecoAmerica’s mission is to build popular support for climate solutions – and we believe the best way to do that is to understand and address the concerns of mainstream Americans. Are corporations and governments doing enough to engage the public on climate issues? In this GreenBiz article, Solitaire Townsend, co-founder of Futerra Sustainability Communications, says she thinks they’re not.
At the recent Business & Climate Summit in Paris, Townsend heard many business leaders talk about greening their supply chains or direct operations – very important and valuable efforts, no question. But she felt opportunities were being missed to engage citizens and reach out to consumers. For climate action to truly go mainstream, all of us – CEOs and shoppers, congressmen and constituents – need to have a role.
Our MomentUs initiative helps empower business, faith, health, higher education, and municipal leaders to engage not only their organizations, but also their customers, stakeholders, and communities, on climate action. Visit Momentus.org to learn more.
Solitaire Townsend, contributor to GreenBiz
The Business & Climate Summit in Paris has just closed, and it’s been quite a roller-coaster ride.
There have been highs and lows, loop-de-loops and one serious omission that could cause the whole thing to come crashing down.
First, the highs. The spontaneous chats are my favorite part. The “sustainability gang” are all here, of course, like a college reunion. Gossip has flown and deals have been struck in the hallway.
My most unexpected networking moment was with the coat-check woman, who knows simply everyone in the U.N. She was particularly impressed that the CEOs, including those from fossil fuel companies, have supported what the OECD Secretary General called “a big fat carbon price.”
I’ve also loved watching American colleagues sipping a glass of wine with their lunch. Each of them with the facial expressions of naughty schoolchildren expecting to be called out for being too European.
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